This might have happened to you before, when you go to a networking event and there are three to four people with the same job title as you. How can you stand out to potential clients in a saturated market?

Maybe you need to change your marketing or your branding to make yourself different. You don’t want to say you’re a life coach, and people groan and think, “Not another one!” Not another life coach, realtor, or financial advisor at the same event.

The problem is, from the point of view of most people, they can’t tell the difference between one consultant and another for those types of professions. Maybe you have more experience or you have better customer service. They won’t know when they meet you. So what can you do to differentiate yourself?

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