In this episode of 4B Marketing’s Office Hours Live, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth explore the latest marketing, social media, and web trends shaping the industry. The team dives into how brands should think differently about marketing during economic downturns, why rebrands spark both attention and controversy, and the growing role of “unhinged” content in the attention economy. They also tackle the impact of AI-generated content, what it means for authenticity in creative work, and the surprising rise of older demographics on TikTok.

From Cracker Barrel’s rebrand backlash to Liquid Death’s influence on brand edginess, the conversation highlights both the risks and opportunities marketers face in today’s landscape. Whether you’re navigating budget cuts, testing bold creative, or evaluating new platforms, this episode is packed with insights on how to stay ahead while keeping your brand authentic