Discovery used to be about visibility. Now it’s about architecture.

In this episode of Xsolla Conversations, Chris Hewish talks with Ryan Goeden, Gaming Sales Director of RTB House, to break down what it takes to drive game discovery in today’s fragmented, post-platform world. Drawing on more than a decade in mobile advertising, Ryan shares a clear-eyed view of how developers can build scalable, full-funnel systems that drive re-engagement, extend player lifetime, and recapture revenue.

They explore:

• How Big Huge Games used retargeting to scale discovery and drive 3.5x returns
• Why launching a web shop isn’t enough and what it takes actually to shift player behavior
• The rise of rewarded gaming apps and why they’re quietly reshaping user acquisition
• How to retarget without cannibalization (and why more overlap can boost results)
• The impact of privacy regulations, loss of device IDs, and why "good enough" data is still powerful

Ryan also offers insights into building effective retention loops, coordinating live ops and marketing, and why too many studios stop at user acquisition without investing in what comes next.

This episode is a must-listen for developers looking to take control of their discovery strategy and finally stop depending on platform handouts.

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