2+ Years, 70 Innovators, 4 Authors, 264 pages... "The Lost Audience" Adopting A Marketing Mindset To The Employee Experience Exec VIP Draft: https://www.fofpi.com/book. The average person spends 1/3 of their life at work. That is 90,000 hours of time. Regardless of title or tenure, when it comes to our careers we all desire one thing. Joy. ❤️ Yes, joy. Without joy, $$$ is hollow, titles have less impact, and purpose has little value. Over the past year, we set out on a mission to define joy in the workplace and to figure out a way to replicate it for anyone who wants to buy this magic elixir. We launched a podcast titled “The Future of People Initiatives”, interviewed over 400 executives from every business sector, sent 10,000 emails to ignite dialogue, and broadcast 70 episodes of some of the most innovative minds in the People and Marketing space. That led us here. To our first book. The Lost Audience. Aptly titled this blueprint focuses on how to adopt a marketing mindset to your most important asset, your employee experience. We spend far too much time ignoring our people in favor of our profit. This book changes all of that by not only flipping the focus to the employee but also how this relationship will not only create abundant joy in the workplace but ignite performance and profitability that exponentially change the trajectory of your brand. So what do you say VIPs? Grab a cup of coffee, dig in, and let us know if this emerging market is what you’ve been searching for. Co-Author Bennett Andelman, Chief Marketing & People Officer @ Vision Solard. See Episode #43, "How do we unify the brand experience, externally & internally? https://www.fofpi.com/episodes/bennettandelman About Bennett: https://www.linkedin.com/in/bennett-andelman/ Co-Author Vince Venditti, CMO @ American Residential Services See Episode #55: "How would a brilliant marketer solve turnover?" https://www.fofpi.com/episodes/vince-venditti About Vince: https://www.linkedin.com/in/vincevenditti/ Co-Author: Andre Fomin, CEO of ProHabits, Managing Director obviEnce. See Episode #30: https://www.fofpi.com/episodes/andre-fomin. About Andre: https://www.linkedin.com/in/afomin/ Co-Author: Adam Fridman, Podcast Host. About Adam: https://www.linkedin.com/in/adamfridman/