103: The Many Uses of A Customer Success Story
12.30.2021 - By Nils Davis
Download our free app to listen on your phone
Customer success stories are marketing and sales gold
In this episode I show how to slice and dice a customer success story up into different components that can be used for creating great, engaging marketing content, for qualifying new prospects during discovery calls, and for handling sales objections.
In the previous episode, episode 102, I showed how I could transform an OK customer success story into a much more dramatic and emotionally engaging story with a few simple changes, including clearly laying out the customer’s transformation.
The story went from Meh to Wow in the process. At least I think so.
Take that story and run with it
In this episode we’re going to focus on the same story – the updated version – and talk about some ways to use a customer success story to help you, your marketing organization, and your sales team, take your product to market more successfully.
Related podcast episodes
* In episode 70 I go on at length about using stories in your go to market processes.
* Episode 71 continues the storytelling theme with “more proven secrets for brilliant storytelling.”
* Episode 61 is all about reducing your prospect’s perception of risk during the sales process, by pre-handling objections using customer stories and other techniques.
What do you think?
If you want to help me out, and more importantly, help other product managers find and enjoy this podcast, please subscribe on your podcast system of choice. And consider giving me a review on iTunes or “starring” the episode on your player. It helps other people find the podcast, and makes me a little happier as well. I might even read your review in an upcoming episode.
If you have comments, questions, or complaints about this episode or the podcast, please leave a comment down below and I’ll get back to you immediately.
Customer success stories are marketing and sales gold
In this episode I show how to slice and dice a customer success story up into different components that can be used for creating great, engaging marketing content, for qualifying new prospects during discovery calls, and for handling sales objections.
In the previous episode, episode 102, I showed how I could transform an OK customer success story into a much more dramatic and emotionally engaging story with a few simple changes, including clearly laying out the customer’s transformation.
The story went from Meh to Wow in the process. At least I think so.
Take that story and run with it
In this episode we’re going to focus on the same story – the updated version – and talk about some ways to use a customer success story to help you, your marketing organization, and your sales team, take your product to market more successfully.
Related podcast episodes
* In episode 70 I go on at length about using stories in your go to market processes.
* Episode 71 continues the storytelling theme with “more proven secrets for brilliant storytelling.”
* Episode 61 is all about reducing your prospect’s perception of risk during the sales process, by pre-handling objections using customer stories and other techniques.