The Marketing Book Podcast

By Douglas Burdett

Business Business News

What's The Marketing Book Podcast about?

The Marketing Book Podcast helps you discover new ideas about what’s working in the quickly-changing field of modern marketing. Each weekly episode interviews authors to give you practical marketing insights, tips, and tactics to help you become a smarter, more successful marketer. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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266 The Seventh Level by Am...

02.14.2020

The Seventh Level: Transform Your Business Through Meaningful Engagement With Your Customers And Employees by Amanda Slavin Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/seventh-level-amanda-slavin While instant communication is now easier than ever, people's attention is spread thin, the time has ...

The Marketing Book Podcast episodes:

02.14.2020 266 The Seventh Level by Amanda Slavin The Seventh Level: Transform Your Business Through Meaningful Engagement With Your Customers And Employees by Amanda Slavin Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/seventh-level-amanda-slavin While instant communication is now easier than ever, people's attention is spread thin, the time has ...
02.07.2020 265 Sales Truth by Mike Weinberg Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. by Mike Weinberg Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/sales-truth-mike-weinberg A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions ...
01.31.2020 264 Performance Partnerships by Robert Glazer Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/performance-partnerships-robert-glazer The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents ...
01.24.2020 263 Alchemy by Rory Sutherland Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/alchemy-rory-sutherland HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of ...
01.17.2020 262 The Will to Die by Joe Pulizzi The Will to Die: A Novel of Suspense by Joe Pulizzi Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/will-die-joe-pulizzi Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for...and more. "A thoroughly modern thriller ...
01.10.2020 261 Fanocracy by David Meerman Scott Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion ...
01.03.2020 260 Non-Obvious Megatrends by Rohit Bhargava Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-megatrends-rohit-bhargava ALL NEW 10th EDITION OF THE WSJ BESTSELLER! FEATURING 10 BOLD NEW TREND PREDICTIONS WINNER OF 9 INTERNATIONAL BOOK ...
12.27.2019 259 Social Media Success for Every Brand by Claire Diaz-Ortiz Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/social-media-success-every-brand-claire-diaz-ortiz Most business owners are blindly guessing at their social media strategy, and it’s costing them time ...
12.20.2019 258 They Ask You Answer (2nd Edition) by Marcus Sheridan They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-2nd-edition-marcus-sheridan The revolutionary guide that challenged businesses around the world to ...
12.13.2019 257 The 3-Minute Rule by Brant Pinvidic The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/3-minute-rule-brant-pinvidic Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides ...
12.06.2019 256 LESSONS by Mark Schaefer LESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/lessons-mark-schaefer This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 ...
11.29.2019 255 The 10 Stories Great Leaders Tell by Paul Smith The 10 Stories Great Leaders Tell by Paul Smith Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/10-stories-great-leaders-tell-paul-smith NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how ...
11.22.2019 254 Beyond Product by Jill Soley Beyond Product by Jill Soley and Todd Wilms Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley Most startups fail, even the ones with great products. It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the ...
11.15.2019 253 The Self Reliant Entrepreneur by John Jantsch The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/self-reliant-entrepreneur-john-jantsch A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and ...
11.08.2019 252 Loserthink by Scott Adams Loserthink: How Untrained Brains Are Ruining America by Scott Adams Click here for show notes! www.salesartillery.com/marketing-book-podcast/loserthink-scott-adams From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their ...
11.01.2019 251 3 Big Ideas from 250 Books For Every Marketer 3 Big Ideas from 250 Books For Every Marketer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/3-big-ideas-250-books-every-marketer In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode, I am presenting the audio from a presentation I ...
10.25.2019 250 Mean People Suck by Michael Brenner Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/mean-people-suck-michael-brenner Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point ...
10.18.2019 249 Get the Meeting! by Stu Heinecke Get the Meeting!: An Illustrative Contact Marketing Playbook by Stu Heinecke Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/get-meeting-stu-heinecke What’s the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall ...
10.11.2019 248 StrategyMan vs the Anti-Strategy Squad by Rich Horwath StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/strategyman-rich-horwath MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS From the New York Times bestselling author on strategy ...
10.04.2019 247 Hello, My Name is Awesome by Alexandra Watkins Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/hello-my-name-awesome-alexandra-watkins Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but ...
09.27.2019 246 The Invisible Brand by William Ammerman The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-brand-william-ammerman Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is ...
09.20.2019 245 Marketing to the Entitled Consumer by Dave Frankland Marketing to the Entitled Consumer by Dave Frankland Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-entitled-consumer-dave-frankland TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what ...
09.13.2019 244 Indistractable by Nir Eyal Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/indistractable-nir-eyal You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. ...
09.06.2019 243 The Innovation Mandate by Nicholas Webb The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/innovation-mandate-nicholas-webb In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation ...
08.30.2019 242 The Science of Customer Connections by Jim Karrh The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/science-customer-connections-jim-karrh Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and ...
08.23.2019 241 Growth IQ by Tiffani Bova Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/growth-iq-tiffani-bova A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If ...
08.16.2019 240 Flip the Script by Oren Klaff Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/flip-script-oren-klaff THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION. Is there anything worse ...
08.09.2019 239 Rehumanize Your Business by Ethan Beute Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/rehumanize-your-business-ethan-beute Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages ...
08.02.2019 238 Nincompoopery by John Brandt Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/nincompoopery-john-brandt Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples ...
07.26.2019 237 FRICTION by Roger Dooley FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/friction-roger-dooley In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion ...
07.19.2019 236 From Impossible to Inevitable 2nd Edition by Aaron Ross From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/impossible-inevitable-2nd-edition-aaron-ross Break your revenue records with Silicon Valley’s “growth bible” “This book makes very ...
07.12.2019 235 Leadership in Focus by Vern Oakley Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/leadership-focus-vern-oakley If a message feels important enough for video, it's likely because you want to move the audience to action potential investors to ...
07.05.2019 234 Fire Them Now by Phillip Stutts Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fire-them-now-phillip-stutts Your digital marketing firm is failing your business, not delivering on the kind ...
06.28.2019 233 The Art and Skill of Sales Psychology by Brad McDonald The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/art-skill-sales-psychology-brad-mcdonald The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional ...
06.21.2019 232 F#ck Content Marketing by Randy Frisch F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fck-content-marketing-randy-frisch F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs ...
06.14.2019 231 Gap Selling by Keenan Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/gap-selling-by-keenan People don't buy from people they like. No! ...
06.07.2019 230 The Referral Engine by John Jantsch The Referral Engine by John Jantsch Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/the-referral-engine-john-jantsch The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power ...
05.31.2019 229 Why Customers Leave by David Avrin Why Customers Leave (and How to Win Them Back) by David Avrin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/why-customers-leave-david-avrin Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, ...
05.24.2019 228 Marketing to Mindstates by Will Leach Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-to-mindstates-will-leach Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. ...
05.17.2019 227 ICONIC by Scott McKain ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-scott-mckain What if merely “standing out” from your competition isn’t enough to take your brand and ...
05.10.2019 226 The Transparency Sale by Todd Caponi The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/transparency-sale-todd-caponi Buyers today have knowledge at their fingertips and most of their information gathering will ...
05.03.2019 225 Small Business Marketing by Rohit Bhargava The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-business-marketing-rohit-bhargava Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short ...
04.26.2019 224 SPEAR Selling by Jamie Shanks SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/spear-selling-jamie-shanks The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process ...
04.19.2019 223 Smash the Funnel by Mike Lieberman Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smash-funnel-mike-lieberman Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a ...
04.12.2019 222 The Customer Centricity Playbook by Peter Fader The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/customer-centricity-playbook-peter-fader How did global gaming company Electronic Arts go from being named “Worst Company ...
04.05.2019 221 Conversational Marketing by David Cancel Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/conversational-marketing-david-cancel Real-time conversations turn leads into customers Conversational ...
03.29.2019 220 Clarity Wins by Steve Woodruff Clarity Wins: Get Heard. Get Referred by Steve Woodruff Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy ...
03.22.2019 219 Subscribed by Tien Tzuo Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/subscribed-tien-tzuo Subscription companies are growing nine times faster than the S&P; 500. Why? ...
03.15.2019 218 Smarketing by Tim Hughes Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smarketing-tim-hughes Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been ...
03.08.2019 217 Making Websites Win by Dr. Karl Blanks and Ben Jesson Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-websites-win-dr-karl-blanks-ben-jesson Most websites lose. Almost all of them. Many never ...

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