The Marketing Book Podcast

By Douglas Burdett

Business

What's The Marketing Book Podcast about?

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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389 Black Goldfish by Stan ...

06.24.2022

Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps About the Book: Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you ...

The Marketing Book Podcast episodes:

06.24.2022 389 Black Goldfish by Stan Phelps Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps About the Book: Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you ...
06.21.2022 BONUS The Carbon Almanac with Seth Godin and David Meerman Scott The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action. ...
06.17.2022 388 Elite Sales Strategies by Anthony Iannarino Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative by Anthony Iannarino About the Book: Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader ...
06.10.2022 387 Influence Is Your Superpower by Zoe Chance Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen by Zoe Chance About The Book: “The new rules of persuasion for a better world.” —Charles Duhigg, author of the bestsellers The Power of ...
06.03.2022 386 The Revenue Acceleration Playbook by Brent Keltner The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner About the Book: Want to accelerate your sales? Stop selling, and start connecting. Today’s buyers are inundated with sales pitches coming at ...
05.27.2022 385 How To Grow Your Business Like A Weed by Stu Heinecke How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke About the Book: “Weeds scale faster than any business. It’s in their DNA.” - Kathy Ireland, CEO, Kathy Ireland Worldwide A playbook for ...
05.20.2022 384 Fans First by Jesse Cole Fans First: Change The Game, Break The Rules & Create An Unforgettable Experience by Jesse Cole About the Book: The Savannah Bananas should not exist. You can't name any of their players. They play in a 1920s-era ballpark with no ...
05.13.2022 383 The Conversion Code 2nd Ed. by Chris Smith The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd Edition) by Chris Smith About the Book: In The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and ...
05.06.2022 382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering ...
04.29.2022 381 Competing on Thought Leadership by Robert Buday Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue by Robert Buday About the Book: “Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are ...
04.22.2022 380 Sell Without Selling Out by Andy Paul Sell Without Selling Out: A Guide to Success on Your Own Terms by Andy Paul About the Book: Forget everything you learned about selling. Persuasion is not a sales skill―it’s a blunt instrument of last resort that sellers use when ...
04.15.2022 379 Get Your Startup Story Straight by David Riemer Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs by David Riemer About the Book: In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for ...
04.08.2022 378 An Audience of One by Jamie Turner An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing by Jamie Turner and Chuck Moxley About the Book: The breakthrough marketing strategy today’s leading companies are using to change consumer behavior ...
04.01.2022 377 Strikingly Different Selling by Dale Merrill Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More by Dale Merrill, Scott Savage, Jennifer Colosimo and Randy Illig About the Book: You are competing with the top salespeople in your industry for the same customers. For ...
03.25.2022 376 Sell More With Science by David Hoffeld Sell More with Science: The Mindsets, Traits, and Behaviors That Create Sales Success by David Hoffeld About the Book: Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the ...
03.18.2022 375 What Customers Hate by Nicholas Webb What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away by Nicholas Webb About the Book: This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. ...
03.11.2022 374 How Creativity Rules The World by Maria Brito How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold by Maria Brito About the Book: Learn to make creativity work for your career. Maria Brito illustrates how creativity is merely a series of habits, ...
03.04.2022 373 A Practitioner's Guide to Account Based Marketing by Dave Munn A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts (2nd Edition) by Bev Burgess and Dave Munn About the Book: As some of today's major and complex companies are worth more than the GDPs of some countries, traditional ...
02.25.2022 372 How Not to Suck At Marketing by Jeff Perkins How Not to Suck At Marketing by Jeff Perkins About the Book: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. ...
02.18.2022 371 Converted by Neil Hoyne Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne About the Book: When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the ...
02.11.2022 370 The Next CMO by Peter Mahoney The Next CMO: A Guide to Operational Marketing Excellence by Peter Mahoney, Scott Todaro, and Dan Faulkner About the Book: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to ...
02.04.2022 369 Find Your Yellow Tux by Jesse Cole Find Your Yellow Tux: How to Be Successful by Standing Out by Jesse Cole About the Book: Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going ...
01.28.2022 368 Culture Built My Brand by Mark Miller Culture Built My Brand: The Secret to Winning More Customers Through Company Culture by Mark Miller and Ted Vaughn About the Book: Unleash the power of your culture. Propel your brand forward. Too many executive leaders settle for inadequate employee ...
01.21.2022 367 Can't Sell Won't Sell by Steve Harrison Can't Sell Won't Sell: Advertising, Politics and Culture Wars. Why Adland Has Stopped Selling and Started Saving the World by Steve Harrison About the Book: Our politics dictate the ads we create and distance us from our audience. The advertising ...
01.14.2022 366 Leading the Customer Experience by Brad Cleveland Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Brad Cleveland About the Book: Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services, and technologies such ...
01.07.2022 365 CMO to CRO by Rolly Keenan CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr About the Book: As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough ...
12.31.2021 364 unReceptive by Tom Stanfill unReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill About the Book: A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another ...
12.24.2021 363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer 33 Ways Not to Screw Up Your Business Emails by Anne Janzer About the Book: It's time to write better business emails Business runs on emails, yet we rarely give them enough thought. Carelessness can lead to embarrassment, damaged relationships, ...
12.17.2021 362 Product Led SEO by Eli Schwartz Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz About the Book: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will ...
12.10.2021 361 The Widest Net by Pamela Slim The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim About the Book: Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field ...
12.03.2021 360 The Experience Maker by Dan Gingiss The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss About the Book: Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. ...
11.26.2021 359 Renegade Marketing by Drew Neisser Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn’t have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the ...
11.19.2021 358 Lies, Damned Lies, and Marketing by Atul Minocha Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha About the Book: When it comes to your relationship with marketing, it’s time to wipe the slate clean. You’ve been promised big results with ...
11.12.2021 357 The Sea We Swim In by Frank Rose The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose About the Book: A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, ...
11.05.2021 356 Positioning For Advantage by Kim Whitler Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly Whitler About the Book: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive―that deliver on some important, relevant dimension ...
10.29.2021 355 RE-Think Innovation by Carla Johnson RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson About the Book: RE:Think Innovation makes coming up with great ideas everybody’s business. People think innovation isn’t sustainable, so they ...
10.22.2021 354 Data-First Marketing by Janet Driscoll Miller Data-First Marketing: How To Compete and Win In the Age of Analytics by Janet Driscoll Miller and Julia Lim About the Book: In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim ...
10.15.2021 353 Human Centered Communication by Ethan Beute Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We’re spending more time than ever in virtual environments. That will only increase, ...
10.08.2021 352 Sell Different by Lee Salz Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz About the Book: Game-changing new strategies to outsmart, outmaneuver, and outsell your competition! Salespeople face fierce competition in their pursuit of winning deals. ...
10.01.2021 351 The Ultimate Marketing Engine by John Jantsch The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that ...
09.28.2021 BONUS A Few Ideas From the First 350 Books About this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time ...
09.24.2021 350 The Long Game by Dorie Clark The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark About the Book: Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, ...
09.17.2021 349 Get Different by Mike Michalowicz Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz About the Book: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business ...
09.10.2021 348 I'll Be Back by Shep Hyken I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken About the Book: How do you build a business that thrives during good times and bad? Is there a strategy that can set your ...
09.03.2021 347 Sales Enablement 3.0 by Roderick Jefferson Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson About the Book: Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful. ...
08.27.2021 346 Winfluence by Jason Falls Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. An award-winning strategist and widely read industry ...
08.20.2021 345 Influence by Robert Cialdini Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 ...
08.13.2021 344 The Whole Marketer by Abigail Dixon The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon About the Author: Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many ...
08.06.2021 343 Sway by Christina Del Villar Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar About the Author: Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. She has worked with some of the ...
07.30.2021 342 Go Luck Yourself by Andy Nairn Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn About The Author Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, ...

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