The Marketing Book Podcast

By Douglas Burdett

Business Business News

What's The Marketing Book Podcast about?

The Marketing Book Podcast helps you discover new ideas about what’s working in the quickly-changing field of modern marketing. Each weekly episode interviews authors to give you practical marketing insights, tips, and tactics to help you become a smarter, more successful marketer. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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297 Purple Goldfish 2.0 by ...

09.18.2020

Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll Are you looking to stand out from your competition? Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand ...

The Marketing Book Podcast episodes:

09.18.2020 297 Purple Goldfish 2.0 by Stan Phelps Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll Are you looking to stand out from your competition? Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand ...
09.11.2020 296 Content Marketing Engineered by Wendy Covey Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on ...
09.04.2020 295 Myths of Marketing by Grant Leboff Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone ...
08.28.2020 294 Life After The Death of Selling by Tom Searcy Life After The Death of Selling: How to Thrive in the new Era of Sales by Tom Searcy and Carajane Moore It is estimated that almost 1 million jobs will be eliminated in the traditional role of “salesperson” in the ...
08.21.2020 293 The Creator Mindset by Nir Bashan The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, ...
08.14.2020 292 The Age of Influence by Neal Schaffer The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential ...
08.07.2020 291 Myths of Social Media by Michelle Carvill Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be ...
07.31.2020 290 Brand Bewitchery by Park Howell Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, ...
07.24.2020 289 People Powered by Jono Bacon "People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" by Jono Bacon Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a ...
07.17.2020 288 Content DNA by John Espirian "Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? ...
07.10.2020 287 Advertising for Skeptics by Bob Hoffman "Advertising for Skeptics" by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “[email protected]” looks at advertising’s “decade of delusion” and comes away a skeptic. What ...
07.03.2020 286 Content Marketing for PR by Trevor Young "Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young Are you struggling to cut through the noise and convey your message to the marketplace? We live in a fast-paced, digital-first ...
07.02.2020 Ann Handley: Authors in Quarantine Getting Cocktails Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously ...
07.01.2020 Gini Dietrich: Authors in Quarantine Getting Cocktails Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini ...
06.30.2020 Rebecca Geier: Authors in Quarantine Getting Cocktails Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical ...
06.29.2020 Mathew Sweezey: Authors in Quarantine Getting Cocktails Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age ...
06.26.2020 285 How to Sell In Place by Tom Searcy "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring ...
06.25.2020 Shama Hyder: Authors in Quarantine Getting Cocktails Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in ...
06.24.2020 Joel Comm: Authors in Quarantine Getting Cocktails Author Joel Comm returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How ...
06.23.2020 William Ammerman: Authors in Quarantine Getting Cocktails Author William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, ...
06.22.2020 Steve Woodruff: Authors in Quarantine Getting Cocktails Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins ...
06.19.2020 284 The New Rules of Marketing & PR (7th Ed) by David Meerman Scott The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott The seventh edition of the pioneering guide to generating attention ...
06.18.2020 Will Leach: Authors in Quarantine Getting Cocktails Author Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to ...
06.17.2020 Tom Martin: Authors in Quarantine Getting Cocktails Author Tom Martin returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing and ...
06.16.2020 Tracy Eiler: Authors in Quarantine Getting Cocktails Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams ...
06.15.2020 Bryan Kramer: Authors in Quarantine Getting Cocktails Author Bryan Kramer returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Shareology: How Sharing is Powering the Human Economy, marketing visionary and ...
06.12.2020 283 Stories That Stick by Kindra Hall “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by Kindra Hall The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is ...
06.11.2020 Louis Gudema: Authors in Quarantine Getting Cocktails Author Louis Gudema returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing visionary Louis ...
06.10.2020 Allan Dib: Authors in Quarantine Getting Cocktails Author Allan Dib returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And ...
06.09.2020 Matt Britton: Authors in Quarantine Getting Cocktails Author Matt Britton returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, new media entrepreneur, ...
06.08.2020 Paul Cherry: Authors in Quarantine Getting Cocktails Author Paul Cherry returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What Your Customer ...
06.05.2020 282 The Non-Obvious Guide to Virtual Meetings and Remote Work by Rohit Bhargava "The Non-Obvious Guide to Virtual Meetings and Remote Work" by Rohit Bhargava Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate ...
06.04.2020 Andy Crestodina: Authors in Quarantine Getting Cocktails Author Andy Crestodina returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content Marketing, content marketing visionary ...
06.03.2020 Nicholas Webb: Authors in Quarantine Getting Cocktails Author Nicholas Webb returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best Organizations in ...
06.02.2020 Mike Weinberg: Authors in Quarantine Getting Cocktails Author Mike Weinberg returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New ...
06.01.2020 Mark Hunter: Authors in Quarantine Getting Cocktails Author Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales ...
05.30.2020 Nir Eyal: Authors in Quarantine Getting Cocktails Author Nir Eyal returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life, author, ...
05.29.2020 281 Can You Hear Me? by Nick Morgan "Can You Hear Me?: How to Connect with People in a Virtual World" by Nick Morgan Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection ...
05.28.2020 Lee Odden: Authors in Quarantine Getting Cocktails Author Lee Odden returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, ...
05.27.2020 Ethan Beute & Stephen Pacinelli: Authors in Quarantine Getting Cocktails Authors Ethan Beute & Stephen Pacinelli return to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Ethan Beute and Stephen Pacinelli, co-authors of "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer ...
05.26.2020 Tiffani Bova: Authors in Quarantine Getting Cocktails Author Tiffani Bova returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Growth IQ: Get Smarter About the Choices that Will Make or ...
05.25.2020 Joe Pulizzi: Authors in Quarantine Getting Cocktails (#2) Author Joe Pulizzi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails" (for the 2nd time)! Recently on Authors in Quarantine Getting Cocktails, content marketing visionary Joe Pulizzi returns to talk about Tito's ...
05.24.2020 Ian Altman: Authors in Quarantine Getting Cocktails Author Ian Altman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for ...
05.23.2020 Mark Masters: Authors in Quarantine Getting Cocktails Author Mark Masters returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "The Content Revolution: Telling a Better Story to Differentiate from the ...
05.22.2020 280 Inked by Jeb Blount “Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics That Unlock YES and Seal The Deal” by Jeb Blount Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave ...
05.21.2020 Michael Brenner: Authors in Quarantine Getting Cocktails Author Michael Brenner returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Mean People Suck: How Empathy Leads to Bigger Profits and a ...
05.20.2020 Jason Miller: Authors in Quarantine Getting Cocktails Author Jason Miller returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Welcome to the Funnel: Proven Tactics to Turn Your Social Media ...
05.19.2020 Joseph Jaffe: Authors in Quarantine Getting Cocktails Author Joseph Jaffe returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Z.E.R.O.: Zero Paid Media as the New Marketing Model," one of ...
05.18.2020 Martin Lindstrom: Authors in Quarantine Getting Cocktails Author Martin Lindstrom returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Small Data: The Tiny Clues That Uncover Huge Trends," world-renowned business ...
05.17.2020 Pamela Wilson: Authors in Quarantine Getting Cocktails Author Pamela Wilson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Master Content Strategy: How To Maximize Your Reach and Boost Your ...

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