The Marketing Book Podcast

By Douglas Burdett

Business Business News

What's The Marketing Book Podcast about?

The Marketing Book Podcast helps you discover new ideas about what’s working in the quickly-changing field of modern marketing. Each weekly episode interviews authors to give you practical marketing insights, tips, and tactics to help you become a smarter, more successful marketer. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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244 Indistractable by Nir Eyal

09.13.2019

Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/indistractable-nir-eyal You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. ...

The Marketing Book Podcast episodes:

09.13.2019 244 Indistractable by Nir Eyal Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/indistractable-nir-eyal You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. ...
09.06.2019 243 The Innovation Mandate by Nicholas Webb The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/innovation-mandate-nicholas-webb In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation ...
08.30.2019 242 The Science of Customer Connections by Jim Karrh The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/science-customer-connections-jim-karrh Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and ...
08.23.2019 241 Growth IQ by Tiffani Bova Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/growth-iq-tiffani-bova A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If ...
08.16.2019 240 Flip the Script by Oren Klaff Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/flip-script-oren-klaff THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION. Is there anything worse ...
08.09.2019 239 Rehumanize Your Business by Ethan Beute Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/rehumanize-your-business-ethan-beute Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages ...
08.02.2019 238 Nincompoopery by John Brandt Nincompoopery: Why Your Customers Hate You--and How to Fix It by John Brandt Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/nincompoopery-john-brandt Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples ...
07.26.2019 237 FRICTION by Roger Dooley FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/friction-roger-dooley In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion ...
07.19.2019 236 From Impossible to Inevitable 2nd Edition by Aaron Ross From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/impossible-inevitable-2nd-edition-aaron-ross Break your revenue records with Silicon Valley’s “growth bible” “This book makes very ...
07.12.2019 235 Leadership in Focus by Vern Oakley Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/leadership-focus-vern-oakley If a message feels important enough for video, it's likely because you want to move the audience to action potential investors to ...
07.05.2019 234 Fire Them Now by Phillip Stutts Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fire-them-now-phillip-stutts Your digital marketing firm is failing your business, not delivering on the kind ...
06.28.2019 233 The Art and Skill of Sales Psychology by Brad McDonald The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/art-skill-sales-psychology-brad-mcdonald The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional ...
06.21.2019 232 F#ck Content Marketing by Randy Frisch F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fck-content-marketing-randy-frisch F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs ...
06.14.2019 231 Gap Selling by Keenan Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/gap-selling-by-keenan People don't buy from people they like. No! ...
06.07.2019 230 The Referral Engine by John Jantsch The Referral Engine by John Jantsch Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/the-referral-engine-john-jantsch The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power ...
05.31.2019 229 Why Customers Leave by David Avrin Why Customers Leave (and How to Win Them Back) by David Avrin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/why-customers-leave-david-avrin Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, ...
05.24.2019 228 Marketing to Mindstates by Will Leach Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-to-mindstates-will-leach Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. ...
05.17.2019 227 ICONIC by Scott McKain ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-scott-mckain What if merely “standing out” from your competition isn’t enough to take your brand and ...
05.10.2019 226 The Transparency Sale by Todd Caponi The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/transparency-sale-todd-caponi Buyers today have knowledge at their fingertips and most of their information gathering will ...
05.03.2019 225 Small Business Marketing by Rohit Bhargava The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-business-marketing-rohit-bhargava Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short ...
04.26.2019 224 SPEAR Selling by Jamie Shanks SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/spear-selling-jamie-shanks The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process ...
04.19.2019 223 Smash the Funnel by Mike Lieberman Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smash-funnel-mike-lieberman Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a ...
04.12.2019 222 The Customer Centricity Playbook by Peter Fader The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/customer-centricity-playbook-peter-fader How did global gaming company Electronic Arts go from being named “Worst Company ...
04.05.2019 221 Conversational Marketing by David Cancel Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/conversational-marketing-david-cancel Real-time conversations turn leads into customers Conversational ...
03.29.2019 220 Clarity Wins by Steve Woodruff Clarity Wins: Get Heard. Get Referred by Steve Woodruff Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy ...
03.22.2019 219 Subscribed by Tien Tzuo Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/subscribed-tien-tzuo Subscription companies are growing nine times faster than the S&P; 500. Why? ...
03.15.2019 218 Smarketing by Tim Hughes Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smarketing-tim-hughes Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been ...
03.08.2019 217 Making Websites Win by Dr. Karl Blanks and Ben Jesson Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-websites-win-dr-karl-blanks-ben-jesson Most websites lose. Almost all of them. Many never ...
03.01.2019 216 Questions that Sell by Paul Cherry Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/questions-that-sell-paul-cherry Ask the questions-and get the sale. As a salesperson your product knowledge is extensive, but that's ...
02.22.2019 215 Wise Guy by Guy Kawasaki Wise Guy: Lessons From A Life by Guy Kawasaki Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/wise-guy-guy-kawasaki Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. ...
02.15.2019 214 Break the Wheel by Jay Acunzo Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/break-the-wheel-jay-acunzo Our world is flooded by advice, ideas, and experts, but we shouldn't make decisions based ...
02.08.2019 213 Marketing Rebellion by Mark Schaefer Marketing Rebellion: The Most Human Company Wins by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-rebellion-mark-schaefer MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace ...
02.01.2019 212 Marketing Flexology by Engelina Jaspers Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-flexology-engelina-jaspers Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not ...
01.25.2019 211 Laughing @ Advertising by Bob Hoffman Laughing @ Advertising by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/laughing-at-advertising-bob-hoffman In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise ...
01.18.2019 210 Malcolm McDonald on Value Propositions by Malcolm McDonald Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-on-value-propositions-malcolm-mcdonald A value proposition is an innovation or feature that clarifies a company's core purpose and identity. ...
01.11.2019 209 Making Channel Sales Work by Marcus Cauchi Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/making-channel-sales-work-marcus-cauchi Create a World-Class Third-Party Selling Program! A concise and structured approach to third-party sales management that ...
01.04.2019 208 Non-Obvious 2019 by Rohit Bhargava Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2019-rohit-bhargava What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the ...
12.28.2018 207 The Persuasion Code by Christophe Morin The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-persuasion-code-christophe-morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains ...
12.21.2018 206 Video Marketing Strategy by Jon Mowat Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/video-marketing-strategy-jon-mowat Video is the single most effective tool that marketers have to raise brand awareness, increase sales, ...
12.14.2018 205 Effective Sales Enablement by Pam Didner Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training ...
12.07.2018 204 Sales Differentiation by Lee Salz Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sales-differentiation-lee-salz "If we don't drop our price, we will lose the deal." That's the desperate cry ...
11.30.2018 203 10x Marketing Formula by Garrett Moon 10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/10x-marketing-formula-garrett-moon The dream of content marketing is that it’s going to be a magical funnel ...
11.23.2018 202 Master Content Strategy by Pamela Wilson Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/master-content-strategy-pamela-wilson A masterclass in content marketing strategy for content creators at every ...
11.16.2018 201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/7-concepts-200-marketing-sales-books In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the ...
11.09.2018 200 This is Marketing by Seth Godin This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of ...
11.02.2018 199 Eat Their Lunch by Anthony Iannarino Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/eat-their-lunch-anthony-iannarino The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by ...
10.26.2018 198 Digital Influence by Joel Backaler Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/digital-influence-joel-backaler
10.19.2018 197 Pink Goldfish by Stan Phelps Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/pink-goldfish-stan-phelps
10.12.2018 196 Writing to Be Understood by Anne Janzer Writing to Be Understood: What Works and Why by Anne Janzer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/writing-be-understood-anne-janzer
10.05.2018 195 Seven Stories Every Salesperson Must Tell by Mike Adams Seven Stories Every Salesperson Must Tell by Mike Adams Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/seven-stories-every-salesperson-must-tell-mike-adams

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