The Marketing Moxie Podcast

By Maggie Patterson

What's The Marketing Moxie Podcast about?

Marketing Moxie is all about getting down and dirty on all things marketing for entrepreneurs. Maggie Patterson takes a practical, no holds barred approach to helping you take action.

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The Marketing Moxie Podcast episodes:

05.03.2016
MM131: Jen Berson: Generating PR for Your Business
PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro...
04.26.2016
MM130: The Straight Truth on Your Services Business
If there’s a single thing I’ve learned, it’s that the Marketing Moxie listeners care about growing their business - and doing it in a way that’s not sleazy or has them selling out. Today I’m doing a solo show where I level with...
04.19.2016
MM129: Kamila Gornia: Grow Your Email List with Facebook Ads
Do Facebook ads feel like a financial sinkhole? Do you want to throw your laptop out the window because you’re frustrated as all get out? This episode’s guest Kamila Gornia is going to help us get smart and strategic with...
04.12.2016
MM128: Hibiscus Moon: Building a Vibrant Tribe on Facebook
Have you ever looked at your Facebook page and thought, “what’s the point?”. You’re definitely not alone. In this episode Hibiscus Moon shares how she’s built an active and very engaged following on Facebook with some practical tips you won’t...
04.05.2016
MM127: Vasavi Kumar: No BS Business & Keepin' It Real
Fasten your seatbelts friends. If you’ve been craving a dose of straight talk about what’s really happening in the online business world, coach Vasavi Kumar is serving it up today. And warning, she tells it like it is, and with...
03.29.2016
MM126: Melyssa Griffin: Pinterest Growth Strategies
Sure you love Pinterest, but are you using it for your business? You may be surprised at how effective it is, and today’s guest, Melyssa Griffin from The Nectar Collective is going to blow your mind with how Pinterest has...
03.22.2016
MM125: Lori Barron - Brand Coaching for your Small Biz
We talk all the time about branding but it’s so misunderstood. Your brand is so much more than a logo or font choice, and our guest Lori Barron is going to break down what you need to know about your...
03.17.2016
MM124: Intuitive Leadership to Grow Your Business
Have you ever had the whole moment where you know you should or shouldn’t do something and you’re not entirely sure how you know it? That’s your intuition in action. Coach Caroline Frenette joins us to share how to use...
02.23.2016
MMepisode 122: Kelly Azevedo: Closing Systems to Build Your Revenue
When you run a services-based business, your ability to “close” new clients is absolutely critical to your success. She’s Got Systems’ Kelly Azevedo joins us to share her tips for closing business and how it’s helped her grow her business. Show...
02.02.2016
MM121: Gwen Elliot: Working with Media For Your Big Break
Is getting out there and being featured in the media on your wish list? (And if it’s not, it should be!) Media strategist Gwen Elliot shares how-to get started and some results that have happened thanks to media coverage! Show...
01.19.2016
MM120: Ellen Ercolini: Grow Your Business with a Quiz
Who doesn’t love a quiz? But how do you use quizzes in your business strategically and not in a way that dilutes or damages your brand, or attracts totally wrong for you people to your door? Guest Ellen Ercolini joins...
01.12.2016
MM119: Laura Roeder: Mastering Scheduled vs. Live for Social Media
When you’re on the content creation hamster wheel, it’s easy to forget about all that content you produce, or worse yet, you spend so much time on social with little to show for it. We’ve got EDGAR Founder Laura Roeder...
01.05.2016
MM118: New Year, Now What?
We’re Kicking off season 3 today - and we’ve got lots to talk about to get ready for a brand new year. I always look so forward to the New Year, and then a few days in, it seems anti-climatic....
12.22.2015
MM117: The New Year Reset
New year...now what? In today’s episode we’re going to talk about what a new year really means in your business, and how to get reset. In the spirit of what’s working now, I’ll share what’s coming with me into 2016, what...
12.08.2015
MM116: Jules Taggart-Boosting Revenue by Marketing to Existing Clients
What’s working now continues as we dive into a specific tactic that’s helped Jules Taggart do less outbound marketing and increase the percentage of referrals and repeat clients. If you run a services-based business, you’ll want to listen to what...
12.01.2015
MM115: Cailen Ascher -Turning Free Consults into Paying Clients
If you run a services-based business you may have had the experience of offering free consults that turn into an exercise in frustration as you’re not closing any clients. Coach Cailen Asher shares the tweaks she made to her consult...
11.24.2015
MM114: Connie Holen- Building an Agile Web Presence with Squarespace
Have you ever had the stressful experience of breaking your Wordpress website? Or needing to call someone to make small changes? Or worst yet, your small business doesn’t really have a site because it’s just too complicated? If you’ve experienced...
11.17.2015
MM113: Lara Eastburn - Doing Social Differently
Does social media make you want to tear your hair out? Or do you feel like it’s cold and pointless? You’re going to love what Lara Eastburn shares with us today as part of the what’s working now series as...
11.10.2015
MM112: Meg Clarke- Making Giving Back Part of Your Business Plan
Do you want to incorporate giving back into your business plan, but aren’t sure where to start? Or how to do it without seeming like you’re over the top or only doing it as a marketing ploy? Meg Clarke from...
11.03.2015
MM111: Mallie Rydzik- Effective In Person Networking
Today we’re talking about the thing that likely strikes fear into your work-from-home heart - networking. You know, the kind that involves putting on pants and leaving your house. Mallie from the Systems Scientist breaks it all down for us...
10.27.2015
MM110: Danetha Doe - Making a Big Impression with Live and Online Events
Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now...
10.21.2015
MM109: Breanne Dyck - Rocking at Referrals & Introductions
We all talk about referrals and how powerful they can be, but most people really don’t do a great job at making them happen. Breanne Dyck joins us to share her awesome spin on referrals - asking for introductions and...
10.13.2015
MM108: Holly Gillen - Powering Up Your Biz with Periscope
One of my fave video pros, Holly G joins us today to talk about Periscope. She covers what it is, how she’s using it and the #1 thing you need to consider before you dive in as part of the...
10.06.2015
MM107: What's Working Now for Real-Life Biz
We’re kicking off a new series today on the show talking about what’s really working right now for actual business owners. Expert advice is well and good, but we only really know what’s going to work by doing. In the...
09.29.2015
MM106: Alexia Vernon - Spreading Your Message Like a Pro
Speaking is about so much more than speaking, it’s about sharing your message and connecting with your audience. Alexia (Lex) Vernon joins us today to talk about how to speak as a total pro move, how to make the most...
09.22.2015
MM105: Lori Kennedy - Planning a Totally Pro Live Event
Live events are the thing of nightmares and cold sweats for most of us, but Lori Kennedy has been running a successful event in the health space for the past four years. Lori’s going to share the need to know...
09.15.2015
MM104: Marie Poulin - Pro Tips for Running Your Course
Courses, programs, group coaching...all of these things are seen as the gold standard in the online world as they bring you passive income. Last week we talked about what launching a program looks like, but what happens when you actually...
09.08.2015
MM103: Racheal Cook- Pro Launching Secrets
Today we’ve got Racheal Cook from Rachealcook.com and the creator of Conscious Business Design joining us to talk launches. I invited Racheal as she’s launched her signature program more than 10 times and she has a lot of insight into what a...
09.01.2015
MM102: Sonaya Williams - Pro Systems to Fuel Serious Growth
Systems are one of those things that feel so constricting, but when you have the right systems in place, you can grow your biz and flourish says my guest Sonaya Williams. If you don’t know Sonaya, you need to, she’s...
08.28.2015
MM101: Why Selling Makes You Feel Icky (and How to Fix It)
Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing....
08.25.2015
MM100: Brittany Becher - Creating a Pro Approach to Email Marketing
We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we...
08.21.2015
Episode #99 - Why Your Homepage Isn’t Doing You Any Favors
You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity....
08.18.2015
MM98: Amanda Genther - Pro Sales Page Tips
You’ve got something to sell, but you know you need to make it look and sound good if anyone is actually going to buy it. But sometimes, you can’t afford to have a pro team do it all for you....
08.14.2015
MM97: The About Page Smackdown
A few weeks ago I was cruising the web looking for examples of good about pages...and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer...
08.11.2015
MM96: Secrets of Going Pro with Your Marketing
Today we’re kicking off a new series on the podcast where we’ll be going behind the scenes looking at what exactly you need to focus on to turn pro in your business. Today we’re kicking off with my friend and...
08.07.2015
MM95: Marketing Lessons from My Summer Vacation
Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more....
07.28.2015
MM94: Frothy Beach Reads
Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Show notes with key points and links for this episode...
07.21.2015
MM93: Marketing Moxie Summer Reads: Fave Biz Books
Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode93. Items Discussed in...
07.14.2015
MM92: Marketing Moxie Summer Reads: Business Models
The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know. Be sure to share your fave biz books for next week’s episode...
07.07.2015
Episode #91: Marketing Moxie Summer Reads: Storytelling & Persuasion
It’s no secret that I love books, so when I was looking for something fun to do this Summer as a series on the show, I opted to do a series on books. Every week in July I’ll be talking...
06.30.2015
MM90: Kira Hug on Overcoming Fear with 30 Pitches in 30 Days
Putting yourself out there can be nerve racking and fill you up with fear. That’s why I couldn’t wait to have Kira Hug on the show to share a challenge she set for herself - pitching 30 podcasts in 30...
06.26.2015
MM89: The Fine Art of Referrals
Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen...
06.23.2015
MM88: Holly Gillen on Getting in Front of the Camera
Video: love it or hate it, it’s so valuable in your business. But the whole idea of getting in front of the camera can be such a hangup for most of us. It’s no wonder, because there’s a lot of...
06.19.2015
MM87: The Fortune in Your Follow-Up
Do you dream of abundance and fortune in your business, but it’s as elusive as the magic make six figures while you sleep unicorn? Newsflash, you’re probably sitting on a fortune in your business that you don’t even realize. The...
06.16.2015
MM86: Surprise & Delight Your Customers
What if you could build your business without doing all of the marketing things? It is possible! In this episode we break down the #1 marketing strategy you’ll ever have - surprising and delighting your customers. Focusing on the clients...
06.12.2015
MM85: Wow Your Clients Every Time
Brand experience, customer experience, customer care...total buzz words right? Earlier this year, one of my good friends said she thought that the “customer experience” conversation was on it’s way to being the next content marketing. Trendy or not, I don’t...
06.09.2015
MM84: Kylie Patchett Owning Your Money Mindset
Think you don’t have money mindset issues? Think again! We all have a story around money and Kylie Patchett joins us today to help bust through the myths and misconceptions we may have to help us step up and own...
06.05.2015
MM83: Please Do the Math
It’s time for a math lesson - or maybe it’s a plea for us to all pay attention to the math so we can run more productive and profitable businesses. Show notes with key points and links for this episode...
06.02.2015
MM82: Creating Your Custom Marketing Plan
One of the biggest challenges that most business owners face is that marketing takes up way too much time. From learning the ropes to actually implementing strategies, it can be a steep learning curve. Which is exactly why you’ll want...
05.29.2015
MM81: Strategy Shouldn't Be a Buzzword
Calling something strategic doesn’t make it so. In fact, strategy is being used and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re...

What's The Marketing Moxie Podcast about?

Download our free app to listen on your phone

The Marketing Moxie Podcast episodes:

MM131: Jen Berson: Generating PR for Your Business

MM130: The Straight Truth on Your Services Business

MM129: Kamila Gornia: Grow Your Email List with Facebook Ads

MM128: Hibiscus Moon: Building a Vibrant Tribe on Facebook

MM127: Vasavi Kumar: No BS Business & Keepin' It Real

MM126: Melyssa Griffin: Pinterest Growth Strategies

MM125: Lori Barron - Brand Coaching for your Small Biz

MM124: Intuitive Leadership to Grow Your Business

MMepisode 122: Kelly Azevedo: Closing Systems to Build Your Revenue

MM121: Gwen Elliot: Working with Media For Your Big Break

MM120: Ellen Ercolini: Grow Your Business with a Quiz

MM119: Laura Roeder: Mastering Scheduled vs. Live for Social Media

MM118: New Year, Now What?

MM117: The New Year Reset

MM116: Jules Taggart-Boosting Revenue by Marketing to Existing Clients

MM115: Cailen Ascher -Turning Free Consults into Paying Clients

MM114: Connie Holen- Building an Agile Web Presence with Squarespace

MM113: Lara Eastburn - Doing Social Differently

MM112: Meg Clarke- Making Giving Back Part of Your Business Plan

MM111: Mallie Rydzik- Effective In Person Networking

MM110: Danetha Doe - Making a Big Impression with Live and Online Events

MM109: Breanne Dyck - Rocking at Referrals & Introductions

MM108: Holly Gillen - Powering Up Your Biz with Periscope

MM107: What's Working Now for Real-Life Biz

MM106: Alexia Vernon - Spreading Your Message Like a Pro

MM105: Lori Kennedy - Planning a Totally Pro Live Event

MM104: Marie Poulin - Pro Tips for Running Your Course

MM103: Racheal Cook- Pro Launching Secrets

MM102: Sonaya Williams - Pro Systems to Fuel Serious Growth

MM101: Why Selling Makes You Feel Icky (and How to Fix It)

MM100: Brittany Becher - Creating a Pro Approach to Email Marketing

Episode #99 - Why Your Homepage Isn’t Doing You Any Favors

MM98: Amanda Genther - Pro Sales Page Tips

MM97: The About Page Smackdown

MM96: Secrets of Going Pro with Your Marketing

MM95: Marketing Lessons from My Summer Vacation

MM94: Frothy Beach Reads

MM93: Marketing Moxie Summer Reads: Fave Biz Books

MM92: Marketing Moxie Summer Reads: Business Models

Episode #91: Marketing Moxie Summer Reads: Storytelling & Persuasion

MM90: Kira Hug on Overcoming Fear with 30 Pitches in 30 Days

MM89: The Fine Art of Referrals

MM88: Holly Gillen on Getting in Front of the Camera

MM87: The Fortune in Your Follow-Up

MM86: Surprise & Delight Your Customers

MM85: Wow Your Clients Every Time

MM84: Kylie Patchett Owning Your Money Mindset

MM83: Please Do the Math

MM82: Creating Your Custom Marketing Plan

MM81: Strategy Shouldn't Be a Buzzword