Leah Emmott is a truly remarkable young entrepreneur. As the founder of Inner Fire, an eco-friendly yoga clothing company based out of Vancouver, BC, Leah has managed to build a remarkable tribe of devoted followers of her brand called “The Luminaries”. We often read about building tribes or fan bases for our brands, and in this show, you will hear an incredible story from humble beginnings that have led to a powerful business driven by a tribe of followers for Inner Fire. Leah saw the apparel industry getting overrun by the throwaway culture of fast fashion and unfair labor practices and knew there had to be another way. Today Inner Fire is a company that creates yoga apparel and lifestyle products for the urban yogi and in doing so has created an amazing base of Luminaries that gives us a true model for building a fan based for our company.  The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” ― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
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