In this episode, we explore the origins of Brutal Fruit with Head of Brutal Fruit, Ramona, and Innovation Brewer, Andrea, who created the original liquid. They discuss the brand’s journey from its bold "naughty by nature" beginnings to its evolution into the inclusive "you belong" positioning.

Get insights on the creative process behind Brutal Fruit, how the brand has stayed relevant, and what it takes to resonate with today’s audience.

Whether you’re into marketing, branding, or just a fan of Brutal Fruit, this episode is packed with valuable takeaways. Tune in and get inspired by the minds behind this iconic brand.