It's simply not enough these days to offer a great service. You have to provide world-class customer experience, and there's no one better qualified to educate us on the matter than our guest, Lou Hobaica! President of Hobaica Services Inc, Lou explains how to use your brand and likability to create lifetime customers, why technical expertise is the least important component of your business, his version of RND, and how to "Hobaicanize" your team.