Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience.

In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand.

What you’ll learn in this episode:

Michelle’s personal story of building visibility without a perfect niche

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perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs

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