In Episode 103 of The N'Courage & N'Spire Podcast, host Durell Peart sits down with Jack McCarthy, Co-Founder of IndieX, to discuss how independent artists can move beyond chasing streams and start building sustainable, revenue-generating careers. Jack shares his journey from the local Philadelphia music scene to co-founding one of the most respected digital marketing agencies in the independent music space — helping artists understand that the real power lies in owning their audience. Throughout this conversation, Jack breaks down how IndieX empowers artists to take control of their careers by leveraging data, fan relationships, and direct-to-fan marketing strategies. He shares actionable insights on how artists can transition from vanity metrics to meaningful engagement, and how understanding your audience is the foundation of long-term success in today’s digital music landscape. Listeners will walk away with valuable knowledge on monetization, fan retention, and entrepreneurship — learning how to turn their creative passion into a thriving business. Jack’s real-world experience and artist-first approach make this episode a must-listen for anyone ready to take their music career to the next level and truly own their success.

For more information on Indie X please visit the website below: https://indepreneur.io/about-indiex

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