In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.

The new world of marketing

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Technology

Tech News

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Software How-To

Business

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Management & Marketing

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Management

Two brand experts discuss challenges that the digital age brings to marketing.

Discussions in Digital: Surveying the brand-building landscape

Two of the top growth marketing leads give their take on influencer marketing.

Discussions in Digital: Influencer marketing is ready for its close-up

Coping with the new normal in marketing agency relationships

What's a marketing ecosystem and what does it mean for marketers?

Moving B2B companies into the digital world

Discussion in Digital

The new world of marketing

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