We’re diving headfirst into TikTok’s hottest new trend: "underconsumption core." The New York Times called it the latest move away from influencer culture, and we have thoughts.

Is underconsumption core the next wave of minimalism? With a juicy tidbit from Brett House, an economics professor at Columbia, Tara explores if this movement is just a response to economic woes.

Join Tara for a lively discussion as she unravels the hype and discovers if underconsumption core is a genuine shift in lifestyle or just another trend in the social media cycle.

Sources

1. Kondo, Marie. “About the Konmari Method – Konmari: The Official Website of Marie Kondo.” KonMari, 2 Feb. 2022, konmari.com/about-the-konmari-method/.
2. Martini, Lavinia. “What Is Culinary Minimalism, Anyway?” VICE, 6 Dec. 2023, www.vice.com/en/article/dypzw7/what-is-culinary-minimalism. 
3. Mullen, Lauren, and Kate Huun. “A Sustainable Guide to Thrifting.” Environmental Center Division of Student Affairs, University of Colorado Boulder, 13 Mar. 2024, www.colorado.edu/ecenter/2023/12/15/sustainable-guide-thrifting. 
4. Tumin, Remy. “Tired of Influencers, TikTok Users Try ‘Underconsumption Core’ to Cut Costs.” The New York Times, 25 July 2024, www.nytimes.com/2024/07/25/style/tiktok-underconsumption-influencers.html. 
5. Waugh, Chris. “Corporations vs. Consumers: Who Is Really to Blame for Climate Change?” Global Social Challenges, The University of Manchester, 7 July 2022, sites.manchester.ac.uk/global-social-challenges/2022/07/07/corporations-vs-consumers-who-is-really-to-blame-for-climate-change/. 

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