The Ninja Selling Podcast

By Garrett Frey and Matt Bonelli

Business

What's The Ninja Selling Podcast about?

NINJA COACHING is fiercely committed to guiding real estate agents and mortgage brokers through the process of implementing NINJA SELLING philosophies and principles to build their businesses and lives that surpass anything they thought possible.

The Ninja Selling Podcast is for real estate agents, mortgage professionals, sales pros and ANYONE looking to better their business to increase their income per hour. Learn from the hosts, Ninja Selling Coaches, Garrett Frey and Matt Bonelli, as they share tips and tricks from top producing agents around the country.

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LAST EPISODE

To Scale or Not to Scale

06.05.2023

Agents often find themselves at a crossroads, torn between the decision to expand their business by hiring more personnel or to preserve the current status quo. In today’s episode, Matt and Garrett unravel this enigma, shedding light on the intrinsic ...

The Ninja Selling Podcast episodes:

06.05.2023 To Scale or Not to Scale Agents often find themselves at a crossroads, torn between the decision to expand their business by hiring more personnel or to preserve the current status quo. In today’s episode, Matt and Garrett unravel this enigma, shedding light on the intrinsic ...
06.01.2023 Negotiating Sellers’ Specific Financial Expectations Matt and Garrett are back here today to build off their previous episode about properties that just won’t sell and dive into a related topic that many real estate agents encounter: sellers who have specific financial expectations for their property. ...
05.29.2023 When Good Properties Just Won’t Sell Matt is rebounding from a weeklong illness today and is ready to join Garrett in tackling a common conundrum that plagues both real estate agents and homeowners—the perplexing case of a property that defies the traditional selling process. Together, they ...
05.25.2023 Increasing Your Return on Time Bathed in the warm glow of the California sun, Garrett's infectious excitement sets the stage for an exhilarating discussion here today extolling the immense value of time and its profound connection to return on investment (ROI). Diving into the concept ...
05.22.2023 Pitching Coaches Step into another captivating episode of the Ninja Selling Podcast, where hosts Matt and Garrett delve into the transformative power of coachability. Beyond the realm of coaching relationships, they unveil the profound impact of being receptive to growth in all ...
05.18.2023 Finding Success in Flow Motion Welcome to the latest episode of the Ninja Selling Podcast where Matt and Garrett take a deeper dive into the concept of staying in flow and building lasting relationships as well as its role not only within the real estate ...
05.15.2023 Debunking the Low Interest Rate Myth Welcome to another engaging episode of the Ninja Selling podcast, where, today, Matt and Garrett take center stage to dive into the topic of low interest rates and their perceived impact on the seller market. Together, they aim to dispel ...
05.11.2023 Delivering Peace of Mind with Step-by-Step Tech Melissa Foote, owner of Step-by-Step Tech, joins Matt and Garrett for today’s very special episode to discuss the importance of having a home inventory and organizing personal belongings. Melissa was inspired to create a home inventory platform after the devastating ...
05.08.2023 Video Makes the Real Estate Star Video Makes the Real Estate Star Matt and Garrett are extremely excited to delve into the world of video marketing in the real estate industry with Darin Dawson, co-founder and president of BombBomb, a company whose mission is to make ...
05.04.2023 Developing Dynamic Databases Developing Dynamic Databases Today’s episode is all about mover rates and the importance of regularly updating and growing databases as Matt and Garrett discuss the need to add new people to your database continually and not rely solely on your ...
05.01.2023 Revving Up Your Systems Revving Up Your Systems Matt and Garrett take as deep a dive as possible given the time available into the spectrum that exists within systems and to offer some examples of what either end of these spectrums can look like. ...
04.27.2023 Phone Calls, Texts, and Effective Communication Phone Calls, Texts, and Effective Communication Today, Matt and Garrett turn their Ninja spotlight on the benefits and drawbacks of phone calls and text messages for communication. Together, they emphasize that both are useful supplements to personal relationships rather than ...
04.24.2023 Wake-Up Money with Larry Kendall Wake-Up Money with Larry Kendall It's time for another exciting episode of the Ninja Selling podcast, and today, Matt and Garrett are joined by the one and only Larry Kendall. Together they discuss all things "Wake-Up Money" and real estate ...
04.20.2023 Integrating Ninja into Your Existing System Integrating Ninja into Your Existing System Welcome once again to the Ninja Selling podcast with your favorite hosts, Matt and Garrett! Today’s episode is all about taking your established real estate business to the next level with the Ninja Selling ...
04.17.2023 What Exactly Does My Client Want? What Exactly Does My Client Want? In this latest episode, Garrett and Matt focus on the pre-listing interview and its importance in the real estate industry. Before diving into this topic, they take a moment to highlight the large and ...
04.13.2023 Assistants Assistance with Shelley Culbertson Assistants Assistance with Shelley Culbertson Matt and Garrett welcome a very special guest, Shelley Culbertson, to the podcast today. A highly successful real estate agent and coach from Medford, Oregon, Shelley joins our hosts for a discussion regarding how to ...
04.10.2023 Using Fear of Judgment to Your Advantage Using Fear of Judgment to Your Advantage Piggybacking onto their most recent episode, today Matt and Garrett discuss the fear of judgment in the real estate industry and how it can hold agents back from being customized in their business. ...
04.06.2023 Creating a Positively Unique Experience for Your Clients Creating a Positively Unique Experience for Your Clients The power of customization in the real estate industry is the topic for this latest installment of the Ninja Selling podcast. In their conversation today, Matt and Garrett discuss various ways to ...
04.03.2023 Reigniting Your Passion Reigniting Your Passion In this episode of the Ninja Selling Podcast, hosts Garrett and Matt discuss the common challenge of feeling stuck in a job that no longer brings joy or fulfillment, despite having pursued it with the intention of ...
03.30.2023 Quality vs. Quantity Quality vs. Quantity In today’s episode of the Ninja Selling podcast, Matt and Garrett delve into the concept of quality time versus quantity time when it comes to building relationships in the real estate industry. They stress that simply having ...
03.27.2023 Value, Relationships, and Referrals Value, Relationships, and Referrals Welcome to the latest episode of the Ninja Selling podcast, where Matt and Garrett delve into the topic of whether or not it is appropriate to ask clients if they would refer you to others. Examining ...
03.23.2023 When Agents Sell Their Own Homes - The Bonelli Files When Agents Sell Their Own Homes - The Bonelli Files If you’ve ever wanted to pick Matt apart - and, honestly, who hasn’t at one point or another - today is your lucky day as Matt's experience selling his primary ...
03.20.2023 Balancing Emotional Attachment and Detachment Balancing Emotional Attachment and Detachment Today, Matt and Garrett shine their spotlight on the challenging task of detaching emotionally from outcomes in the real estate business - another excellent topic suggested by questions from the Facebook group. Highlighting the importance ...
03.16.2023 When Your Client Is Both a Buyer and a Seller When Your Client Is Both a Buyer and a Seller In today’s episode, Matt and Garrett tackle another excellent question from the Facebook group, this time regarding the common dilemma of handling clients who are both buyers and sellers at ...
03.13.2023 Partnering for Success in Any Market: A Client’s Perspective Partnering for Success in Any Market: A Client’s Perspective Matt and Garrett are both extremely excited to welcome some very special guests to the podcast today. Jen Gamez, a Ninja Selling coach, and her client Rachel join our hosts to ...
03.09.2023 Achieving Sustainable Success Achieving Sustainable Success In today’s episode, Matt and Garrett explore the importance of achieving sustainable success in real estate through balance and focus. Using Garrett's experience in a 24-hour endurance race as an analogy, they discuss the need to be ...
03.06.2023 Getting the Gang Back Together Again Getting the Gang Back Together Again The latest episode of the Ninja Selling podcast tackles the challenge that many brokerages have faced since the pandemic began: how to get agents back into the office. Together, Garrett and Matt examine the ...
03.02.2023 Charging Up Your Hour of Power Charging Up Your Hour of Power In the latest episode of the Ninja Selling podcast, Matt and Garrett delve into the Hour of Power, a low urgency activity designed to help people build relationships and reconnect with their database. Despite ...
02.27.2023 Maintaining Your Balance when ‘Drinking from a Fire Hose’ Maintaining Your Balance when ‘Drinking from a Fire Hose’ Today’s topic was inspired by a post in the Ninja Facebook Group from Kelly Gordon of Kienlen Lattmann Sotheby's International Realty in Bedminster, New Jersey, asking, "What do you do to ...
02.23.2023 The Keys to Successful Listing Consultations The Keys to Successful Listing Consultations Matt and Garrett delve into the intricacies of seller conversations during listing consultations in today’s latest episode. Noting that one of the primary challenges that real estate professionals face in such consultations is advising ...
02.20.2023 Loved the Installation! Now What? On this episode of the Ninja Selling podcast, hosts Garrett and Matt tackle the challenge of implementing what you learn at an installation. By emphasizing the importance of building a solid foundation and adopting a growth mindset, the hosts provide ...
02.16.2023 The Ninja Perspective on Pop-Bys The Ninja Perspective on Pop-Bys In this latest episode of the Ninja Selling podcast, Matt and Garrett explore the topic of pop-bys, the marketing practice where agents stop by potential clients' homes or businesses to give them gifts and make ...
02.13.2023 Acceptance Stage Management Acceptance Stage Management Matt and Garrett’s focus today is on the stages of grief and change, in particular, the stage of acceptance, in which the current real estate market finds itself these days. Together, they discuss the positive side of ...
02.09.2023 Showcasing Your Value in the Digital Age Showcasing Your Value in the Digital Age As a realtor in the digital age, how exactly can you go about demonstrating value? Well, in today’s episode, Matt and Garrett explore that very concept. Together, they question the effectiveness of solely ...
02.06.2023 Deciding to be Disciplined Deciding to be Disciplined Welcome to the latest episode of the Ninja Selling Podcast, where Matt and Garrett delve into the issue of discipline and its crucial role in the success of a business. Along the way, they talk about ...
02.02.2023 The Secret to Success in Any Market The Secret to Success in Any Market In this episode of the Ninja Selling podcast, Garrett and Matt delve into the topic of having the right intention and how that can lead to big results in any business. They emphasize ...
01.30.2023 Reviewing Real Estate Reviews Reviewing Real Estate Reviews In today’s episode, Matt and Garrett discuss both the challenges and benefits of conducting real estate reviews. They explain the two hurdles that agents often face: setting up the initial appointment and including relevant information in ...
01.26.2023 Keeping Your Word Keeping Your Word Garrett and Matt take the opportunity today to discuss a trend they have noticed lately around the concept of a ‘word of the year’.Despite the physical injuries that they are both dealing with these days, our hosts ...
01.23.2023 Fishing in Your Database Fishing in Your Database In today’s episode, Garrett and Matt employ the analogy of going fishing in your database as a crucial aspect of the Ninja Nine system. They explain the importance of being specific in targeting your audience, how ...
01.19.2023 Minding Your Own Business Minding Your Own Business The unpredictable state of the market may make some real estate agents nervous. And if you’re one of them, you should ask yourself: Are you in the driver’s seat of your business, or are you in ...
01.16.2023 Flicking the Switch Flicking the Switch Garrett and Matt use today’s episode as an opportunity to shine a light on the importance of reviewing and updating business plans as a way to ensure progress and make necessary adjustments. They also review the potential ...
01.12.2023 Step Into The Process Step Into The Process On today’s episode of the Ninja Selling Podcast, Matt and Garrett discuss the importance of building relationships with buyers and taking the time to truly understand their needs before showing them properties. They recommend using a ...
01.09.2023 Dunbar’s Number and Building Your Tribe Dunbar’s Number and Building Your Tribe Matt and Garrett tackle the concept of ‘Dunbar's Number’, or the idea that individuals can effectively maintain 150 relationships or fewer, on today’s podcast. They begin by reflecting upon the virtual holiday party they ...
01.05.2023 Channeling the Power of Self-Salesmanship Channeling the Power of Self-Salesmanship In this episode of the Ninja Selling podcast, Matt and Garrett delve into the topic of self-salesmanship and how we are all naturally skilled at convincing ourselves of things, both good and bad. They discuss ...
01.02.2023 Is Money Walking? Is Money Walking? In this episode of the Ninja Selling podcast, Matt and Garrett begin by discussing the magic of the holiday season and how children's excitement about the holidays can make it even more special. They also talk about ...
12.29.2022 Personal Connection and World Perception Personal Connection and World Perception In today’s episode, Matt and Garrett begin by discussing their appreciation for listeners who reach out to them and share notes and thoughts. They then go on to highlight the importance of following up with ...
12.26.2022 Self-Care: The Holiday Edition Self-Care: The Holiday Edition In this most timely episode of the Ninja Selling podcast, Matt and Garrett delve into the importance of taking care of oneself during the holiday season, reminding listeners that the holidays are a time to slow ...
12.22.2022 Customer Relationship Management Systems Customer Relationship Management Systems Matt and Garrett are back today to discuss the importance of using a Customer Relationship Management (CRM) system in real estate and other businesses. They talk about how a CRM system can help agents keep track ...
12.19.2022 Moving Goals from Realistic to Incredible In today’s episode of the Ninja Selling Podcast, Matt and Garrett discuss the word "realistic" and why it is limiting. They argue that goals are meant to be incredible, not realistic, and that attaching the word "realistic" to a goal ...
12.15.2022 Always Being There for Your Clients Always Being There for Your Clients A 100% perfect home doesn’t exist, so people tend to go for 85% houses instead. That’s why they end up leaving those homes after approximately seven years, according to statistics. This is where real ...

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