Ever wonder what separates thriving land investors from those who give up too soon? In this episode of The Land Academy Show, Steven Jack Butala and Jill DeWit reveal the one thing — or maybe the one word — that can make or break your success in land investing. They kick things off with a playful showdown of who can distill it all into a single word (spoiler: they both can, and it might be the same one), then dive deep into mindset, motivation, and what it really takes to succeed in this business. From turning rejected offers into profitable deals to building a business that withstands any market, this episode is full of real talk, laughs, and invaluable insights. If you’re serious about land investing — or just curious what “drive” and “you” have in common — this is the episode you can’t afford to miss.