In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News, talks with Gilad Sadan, the Packaging Hippie, about current packaging trends in the fresh produce market.

The discussion starts with an insight into Gilad’s choice of moniker – the Packaging Hippie – and the scope of work covered by his creative agency which focuses on sustainable packaging for fresh produce. Just back from international travels, Gilad sheds light on tiered systems of packaging in fresh produce aisles of UK supermarkets, and comments on parallels and differences with Australia.

Taking a closer look at materials, the conversation turns to how plastic is evolving to enable circular recovery, and rather than being completely removed from packaging solutions, works in combination with fibre as a sustainable proposition for some fresh produce packaging.

We also explore the shift towards increasing the value of packaging beyond standard sustainability initiatives, and the increased implementation of automation to improve operational efficiencies.

We wrap up by discussing the continued efforts to tackle food waste and how Australia can address our innovation lag when compared to European markets.

Links:

Sponsor - Trimatt

www.trimatt.com - 03 8761 6171 - [email protected] 

The Packaging Hippie

www.navicoglobal.com

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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.

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MC: Grant McHerron

Host: Lindy Hughson

Editor: Chris Visscher

Producer: Steve Visscher

PKN Packaging News - © 2025