Dan Balcauski speaks with Steve Holm, CEO of Copper. Steve shares insights into the challenges of integrating big company experience into startups, the importance of a differentiated product for the right customers, and the cultural shifts necessary for growth. Steve discusses his return to Copper to turn around the company by focusing on an ideal customer profile and reinforcing a unified vision, ultimately driving product innovation and aligning the entire organization. This episode explores practical strategies for guiding a company through transformation while maintaining a focus on customer outcomes. 

01:53 Steve Holm's Journey with Copper
03:17 The Early Days at Copper
04:54 Leaving Copper and New Ventures
07:09 The Return to Copper
12:24 Challenges and Strategic Shifts
14:21 Focusing on Ideal Customers
18:34 Cultural and Product Innovation
21:11 First Moves in the Turnaround
21:38 Defining the Ideal Customer Profile
22:02 Creating a North Star Vision
25:02 Decisive Leadership in Action
27:03 Cultural and Team Changes
31:23 Measuring Success Through Customer Outcomes
33:50 Reinforcing the Vision

Guest Links

Copper.com

Copper on LinkedIn

Steve Holm on LinkedIn