The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting episodes:

• 07.09.2020

  PGS 177: How to maximise the earning potential of every piece of copy you write

  As marketers, we get paid when a promotion is done. It’s that simple. So if you want to make more money as a copywriter or a marketer, you’ve got to get quick at pumping out the promotions. But more importantly, we...

  
• 06.29.2020

  PGS 176: Copywriting Templates Made Easy

  Everyone wants to write better copy faster. And templates can help. However, most fill-in-the-blank templates are rigid and hard to adapt. So on today’s show I make it easy. I reveal a simple process to create your own copy templates. And...

  
• 03.08.2020

  PGS 175: The Cardinal Sin of Persuasive Writing

  We’re back after a couple of months off and I’ve got to tell you… it feels so good. This week’s show is all about Persuasive Writing which is one of my favourite subjects. I’ll show you what elements to include so...

  
• 11.15.2019

  PGS 174: 3 Instant Rapport-Building Hacks

  We all know people buy from people they know, like and trust. So on today’s show I talk about how we humans bond with each other, but more importantly, how to speed up the bonding process. Good for marketing, but...

  
• 10.15.2019

  PGS 173: Gary Halbert the Master of the BIG Idea

  On today’s show we talk about coming up with the BIG Idea for your promotions… and we take a look at few winning BIG Ideas… and I show you a couple from the late and great Gary Halbert. Understand, coming up...

  
• 10.02.2019

  PGS 172: Facebook Ad Hacks That Get You More Clicks

  Facebook has made a few big changes of late and on today’s show, we’re going to look at one of those changes, and that’s the reduction in the number of lines of primary text shown on Mobile News Feed ads....

  
• 09.12.2019

  PGS 171: Why Your Swipe-File is Just The Start

  We all know Swipe-Files are important. But that’s just the start. There is something else. Something much more important. You need it. I need it. And it’s kept me on track for many years. What is it? Well that’s what...

  
• 09.04.2019

  PGS 170: 7 Must Read Life Books For Entrepreneurs

  On the last show (#169), I revealed 10 must read books for copywriters. I got a lot of feedback from the show so I thought I’d keep the theme going today and reveal 7 must read life books for entrepreneurs....

  
• 08.27.2019

  PGS 169: 10 Must Read Copywriting Books

  On this show, I reveal 10 must-read copywriting books that had a big impact on the way I think about copy and the way I write copy. I could have listed 50 books but my plan was to keep this...

  
• 06.21.2019

  PGS 168: How to Get Better At Persuasion Almost Instantly

  On today’s show, I talk about one of my Persuasion Players Doctrines and how by implementing this doctrine into your life makes you a better persuader. And it’ll make you a better human too. (Which has to be a good...

  
• 06.04.2019

  PGS 167: Persuasion Lessons From the Aussie Election

  Australia recently had a federal election. It was an emotional election on many levels with emotions running on high (a perfect time to observe and record what’s going down and how people think and act). On today’s show, I reveal two...

  
• 05.23.2019

  GS 166: How to Create a Winning Persuasive Attitude (Part 2)

  Last week I shared 3 of the 7 character traits, habits and attitudes you need to acquire to become a true Persuasion Player. And on today’s show, part 2, I’ll show you the remaining 4 plus what behaviours rob you...

  
• 05.13.2019

  PGS 165: How to Create a Winning Persuasive Attitude (Part 1)

  Have you ever wondered what makes some people so damn persuasive and influential? If so, then get excited. That’s because today’s show is all about you and the character traits, habits and attitudes you need to acquire to become a...

  
• 04.26.2019

  PGS 164: The Missing Word of Persuasion

  Today’s show is all about something I see lacking in many promotional pieces I review, and it’s this one thing that can be your greatest strength when it comes to connecting with your audience. Listen in and discover… * Why looking for...

  
• 04.11.2019

  GS 163: The Missing Piece of The Success Equation Puzzle

  On today’s show I’ll talk about one thing I see lacking in many people today… and how this lack causes so many problems. Yet armed with this one thing you’ll be able to achieve more than you ever thought possible. Listen in...

  
• 04.03.2019

  PGS 162: The Godfather’s Charisma Secret That Builds Loyalty & Devotion

  The movie The Godfather is one of my favourite movies with many persuasion lessons on offer. Old Vito Corleone had a lot of power. Many believe his power came from his ability to use extreme violence. And while this is...

  
• 03.22.2019

  PGS 161: Wizard on Wealth

  One segment of my former newsletter was a real favourite with my subscribers, and that was my Wizard on Wealth series. This is where I talked about the habits, thoughts and behaviours that make a successful life… and also, all...

  
• 03.12.2019

  PGS 160: (Part 2) 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members

  Last week, we talked about the 4 critical areas in membership marketing to focus on. And I went in detail on the first two of these areas. This week I finish off this membership series with the third and fourth area...

  
• 03.04.2019

  PGS 159: 4 Critical Areas to Focus on to Turn One Time Customers Into Life Long Members (Part 1)

  Last week, we talked about different elements to include in your membership to make it stick. This week, I give you the 4 critical areas in membership marketing to focus on. Stick to these four areas and develop strategies to meet...

  
• 02.25.2019

  PGS 158: How to Make Your Membership Group Stick

  If you run any kind of membership, then you’ll want to listen to today’s show right now. That’s because today, I give you the critical elements to include inside your group so your members stay, pay and sing your praises. I’ve...

  
• 02.18.2019

  PGS 157: Confused Prospects Don’t Buy

  Lots of copy I review is hard to understand. It’s disjointed. Complex. And it does my head in trying to figure out what they are talking about, let alone what they are trying to sell. So today’s show is all about...

  
• 02.08.2019

  PGS 156: The Insanely Magnetic PULL of FOMO: How to Profit From it… And… How to Guard Against it

  Today’s show is all about the dreaded FOMO… the fear of missing out. With social media, FOMO is on the rise. And it’s only getting worse. As marketers, we need to understand the true power of FOMO so we sell more...

  
• 01.31.2019

  PGS 155: The Forbidden Remix of the Collier Principle

  I’ve called today’s show: “The Forbidden Remix of the Collier Principle.” That’s because we’re going to discuss one of Robert Collier’s timeless principles, but also, I used the word forbidden because I’ve added something to his principle… an element that really...

  
• 01.22.2019

  PGS 154: How to STOP Being a Slave to Your Emotions

  Today’s show is all about emotions… and how you can stop being a slave to your emotions and start thinking rationally… this way, you’re not reacting to everything in your life with an emotional response. It’s a deep subject… and we...

  
• 01.09.2019

  PGS 153: Make Them Squirm & Make More Money

  Welcome to the first show of this fabulous New Year. And instead of doing what everybody else is doing this time of the year and talk about goal setting and how this year is gonna be the best year ever,...

  
• 12.18.2018

  PGS 152: The Insidious Rise of Virtue Signalling

  On this week’s show, I highlight an insidious behaviour that you see all over social media… and why this behaviour robs you of your Persuasion Players super powers. It’s called Virtue Signalling and you’ve probably heard of it and seen it...

  
• 12.05.2018

  PGS 151: 3 Simple Words That Increase Sales

  On this week’s show, I reveal 3 simple, yet potentially profitable words to maximise your sales. The 3 words are more of a philosophy to adapt to your marketing. Perfect when selling to established customers, or when selling something new...

  
• 11.09.2018

  Celebrating A Milestone With The 150th Episode

  To celebrate the 150th episode of this illustrious and infamous show, I decided to answer questions from my listeners. And in her normal somewhat annoying way, my producer Tamra Forde prodded and probed me to go deep with my answers. Listen in...

  
• 10.25.2018

  PGS 149: 3 Old-School Lessons That Almost Guarantee a Breakthrough

  This week’s show is all about breakthroughs, in your business and in your life. And I’ll share 3 Old-School Lessons That Almost Guarantee a Breakthrough. Everyone is always searching for something new when it comes to breakthroughs. But many times, the...

  
• 10.14.2018

  PGS 148: The 5 Magnetic Elements to Building Your Tribe (Part 2)

  On this week’s show, I continue to pay homage to Blair Warren, and his “One Sentence Persuasion Course.” I discuss the final 3 of the 5 elements of persuasion packed inside Blair’s 27 word, one sentence take on influence and...

  
• 10.01.2018

  PGS 147: The 5 Magnetic Elements to Building Your Tribe (Part 1)

  On this week’s show, I pay homage to Blair Warren, and his “One Sentence Persuasion Course.” Blair’s one sentence is only 27 words. Yet packed into those words are 5 key elements to building a tribe of raving fans. And on...

  
• 09.05.2018

  PGS 146: What’s Working Now (Facebook Ads)

  On this week’s show, we look at what’s working on Facebook right now. This is an exciting time to market your business, with lots of cool changes that make it so much easier to find, target and sell your ideal...

  
• 08.17.2018

  PGS 145: A Simple Way to Get Your Customers Addicted to Your Product or Service

  On this week’s show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman’s book “Triggers”, and I was blessed to have him explain it further...

  
• 08.07.2018

  PGS 144: The One Thing That Gets Favours Granted

  Last week on the show I discussed Law #4, of Robert Greene’s “The 48 Laws of Power” which is… “Always Say Less Than Necessary.” So I thought it would be fun to take another look at one of Greene’s laws...

  
• 07.31.2018

  PGS 143: How to Command Respect

  On this week’s show I talk about one of Robert Green’s 48 laws of power… and how this applies to becoming a leader people will respect and admire. So if you’re building a following, this will give you something to...

  
• 07.25.2018

  PGS 142: Two Reasons Why Clients Question Your Price

  On this week’s show I talk about price resistance… more specifically, two reasons why clients question your price. Listen in and discover… * How clients feel you need… like sharks who can smell a drop of blood in the water from miles...

  
• 07.11.2018

  PGS 141: Two Internal Success Killers

  On this week’s show I reveal two insidious traps that sabotage success. And we’ve all been guilty of them at some point in our lives and I’m sure you’ll recognise them once they are revealed. Fact is, after going around the...

  
• 07.05.2018

  PGS 140: The Great Authenticity Swindle

  How authentic are you? The past few years, the buzzword online is authenticity. You’ve got be authentic. Some folks believe being authentic is all about sharing your most intimate thoughts and feelings and grievances and so on. I think they are wrong....

  
• 06.28.2018

  PGS 139: How to Survive Low Cost Competitors Without Slashing Your Prices

  This week show gives you my take on how to compete while charging premium prices. Straight after we recorded this show, I had a phone call with a client, and this is the exact advice I gave him to survive...

  
• 06.14.2018

  PGS 138: The Misguided Myth of the Better Mouse Trap

  This week’s show is about growing up, taking charge, and seeing things as they really are. It may be a bitter pill to swallow for some. And after listening to the show, you’ll realise I can never be accused of...

  
• 06.06.2018

  PGS 137: Mitch Miller Meets The Wizard

  This week’s show is all about finding your voice and building a tribe of raving fans who hang on your every word. And I brought in a special guest to give me his take on this important subject. From humble (and...

  
• 05.31.2018

  PGS 136: The Wizard’s Guide to Powerful Positioning

  This week’s show is all about YOU (your favourite subject). This should please you. More importantly, it’s about how to make yourself irresistible to your chosen audience. So relax, settle back and listen in and discover… * What you don’t know can...

  
• 05.24.2018

  PGS 135: Desire, Passion & Lust

  This week’s show is about desire, passion and lust! But don’t panic (or get excited), I’m not stepping into The 50 Shades of Gray arena (not my scene). And I won’t even talk about sex. No. Today’s show is all...

  
• 05.16.2018

  PGS 134: 2 Part Copy Connection Formula

  This week’s show is all about connecting with your audience and selling your audience. And I give you a simple two-step formula even a child could follow. The first part connects with your audience and the second part of the...

  
• 05.10.2018

  PGS 133: The Money is Made BEFORE You Write a Word of Copy (Part 2)

  On this week’s show I answer questions about my 7 step process I revealed in last week’s show. I stick with offers and overcoming objections, and give you experienced-based, real-life lessons you can immediately implement. Listen in and discover… * How to...

  
• 04.23.2018

  PGS 131: Are You Chasing Success or Validation?

  Another philosophical show this week… this time, I talk about success and how many folks seem to crave validation from peers over money in the bank. Listen in and discover… * How chasing validation from peers could severely limit the amount of...

  
• 04.03.2018

  PGS 130: 3 Bullshit Dogmas You Can Easily Break And Still Succeed

  The theme of this week’s show is all about living your life your way, not the way others have planned for you. I discuss how to play your own game, finding out what works for you, and I shatter a few...

  
• 03.22.2018

  PGS 129: How to Build Your Cash Character That Instantly Bonds With Your Audience

  This week’s show is all about building your own cash character. And when I say cash character, this is YOU, but a more strategic and embellished you that magnetically attracts an eager audience. Put it this way… To influence, you need to...

  
• 03.14.2018

  PGS 128: How to Survive & Thrive in a Fast Changing World

  Continued success (whatever that means to you) requires constant reinvention; constant readjustment. So to survive and thrive in this brave new world, all of us must adapt to change. One person who really gets this is Eve John. From a simple...

  
• 03.08.2018

  PGS 127: How to Make More Money With Less Leads

  Something a little bit different this week. We don’t usually have guests on the show, but this week I made an exception. So my special guest is John Blake, who helps business owners convert more sales from the leads they get....