The Pin and Plan Podcast - Pinning with Purpose

The Pinterest Trust Loop: What the Platform Looks for Before Boosting Your Pins (and How to Recover After a Dip)


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In this episode, Lisa breaks down the Pinterest Trust Loop—the behind-the-scenes system that determines which creators get boosted in search (and which ones quietly lose reach). Learn how to identify when your trust score dips, what triggers it, and how to rebuild momentum fast.


  • What the Pinterest Trust Loop is (and why it matters)
  • 3 trust-killers that tank your reach
  • The 5-step recovery process to rebuild Pinterest’s confidence in your account
  • How Pinterest tests and boosts your pins based on user behavior
  • A Pioneer Tip for identifying what Pinterest already trusts about your content

👋 Join the Pinterest Business Community @bodymindmood for more insights, Q&As, and weekly discussions.

🔮 Next Week (Episode 19): Inside the PBC — How the Pinterest Business Community Actually Helps Creators Grow in 2025

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The Pin and Plan Podcast - Pinning with PurposeBy Lisa Pinterest Pioneer — The Pin and Plan Podcast