Originally aired October 30, 2018 - Today, we're talking about the emotional experience of FEAR and exploring what marketers like us can learn from those beautiful nuts who design and create those ultimate SCARE experiences that we call HAUNTED HOUSES! 

With over 3000 Halloween-themed attractions each year and over 30 million Americans that pay the dollar bills to get the crap scared out of them, let’s figure out what’s going on and more importantly, what we marketers can learn from the ART OF THE SCARE and these modern masters of the experience. 

We'll be covering 3 things I learned from researching these designers of FEAR -

1. TRIGGERS OF TERROR

2. BE A MAD SCIENTIST IN BRAIN CHEMISTRY

3. FRIENDS IN FRIGHT