In this conversation, Nana Eyeson-Akiwowo and Marcia Cole discuss snapback culture and its impact on mothers. They are joined by Princess McKinney Kirk, the CEO of Bellybind and an expert in postpartum care. Princess explains that belly binding is a postpartum ritual that involves wrapping a long piece of fabric around the postpartum womb space to provide support and contour to the body. They discuss the pressure to snap back to pre-pregnancy bodies and emphasize the importance of self-acceptance and self-love. Princess also shares her personal experience with a C-section and how belly binding helped with her recovery. The conversation highlights the need for holistic postpartum care and the benefits of belly binding in supporting healing and well-being.