With a casual (we're joking) 20 years under his belt building community programs at B2C and B2B companies and nonprofits, Joshua Zerkel is leading the charge on how to create community programs, bring like-minded folks together, AND get your power users to work for you.

At Asana and previously Evernote, he's responsible for the creation, implementation, and success of their global community programs. If you've ever considered building community but not sure where to start, kicked one off but feel like you're at a standstill, or thought about ways to take some of the enablement burden off of your Support and Ops teams, this one's for you.

In this episode, we discuss: 
• how to source high-quality information for education
• ways to enable your community with the right knowledge to help others achieve the best results
• the long-term effects of customer and community enablement and involvement
• creative ways to get customers more deeply involved with community and knowledge sharing
• catering to shorter attention spans by creating shorter content
• identifying what types of content to create and what resonates best

Where to find Joshua Zerkel:
• LinkedIn: https://www.linkedin.com/in/joshuazerkel/
• Asana: https://asana.com/

Where to find your host, Ken: 
• LinkedIn: https://www.linkedin.com/in/kenbabcock/
• Twitter/X: https://twitter.com/bigredbabz
• Change Enablers, a community by Tango: https://www.tango.us/change-enablers-community

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