In this week's episode, Kellen Vaughan and Kenneth Travis sit down with Justin White, the Senior Brand Journalist at UWM. They delve into the significance of content creation in establishing your presence and solidifying your position as an industry authority.

3:44 – Intro to Justin White

6:44 – Tips for Filming Video

20:15 – Final Piece of Advice

Takeaways:

Authenticity trumps appearance when delivering valuable content.

People value content that provides genuine value over superficialities.

Simplicity is key; don't overcomplicate content creation.

Embrace content to establish yourself as an industry authority and foster meaningful connections.

Quotes:

“Whether you’re covering sports or covering mortgages, content really is a great opportunity to get your brand out there.” 

“The mortgage business is a contact sport. The more people that see you and hear your voice the better that is going to be for you in the long run.”

“There are a lot of people out there who will not judge how you look or sound they want to hear what you have to say and if you have valuable things to say that will be beneficial for you and them.”

“My number one tip for people for being on camara is, be yourself and be authentically you.”

“Don’t make this harder than it needs to be.”

“Leverage your resources. As a loan officer you need to prioritize what you need to focus on and delegate the rest.”

“Get over your fear and press record.”

Show Links:

Community Platform: www.BecomeNL.com 

Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 

LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/