Stanford Innovation Lab

The Power of Crash Landing in the Middle of a Story

12.14.2016 - By Stanford eCornerPlay

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What makes a story stick with you? From campfires to boardrooms, master storyteller JD Schramm studies the habits of powerful storytellers and teaches students at Stanford business school how to captivate audiences. In this episode of Stanford Innovation Lab, Tina and JD discuss how entrepreneurs and executives use stories to motivate teams and drive business.

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