Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results.

In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand's voice to why it's crucial to make every word count — and ensuring your copy always passes the "concrete, visual, and falsifiable" test.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt