In this episode, we dive deep into the world of influencer marketing and explore how brands are harnessing the power of social media stars to build authentic connections and drive results. From Calvin Klein’s campaign with The Bear’s Jeremy Allen White to Tarte Cosmetics' viral trips with beauty influencers, and Hello Fresh’s partnership with foodies, we break down what makes these campaigns successful. Tune in for real-world examples, actionable tips, and insights on how to leverage influencers to elevate your brand—whether you’re a big player or a small business.