This podcast explores the escalating cost of football shirts, tracing their evolution from simple, self-provided garments to highly-marketed, collectible items. The podcast examines the various factors contributing to the price, including inflation, manufacturing costs, retailer markups, licensing fees, and the growing demand driven by branding and cultural significance. The analysis highlights that while significant profits are made, a large proportion of the retail price covers production, distribution, marketing, and licensing rather than solely representing excessive profit margins for manufacturers. The role of authentic versus replica shirts is also discussed, explaining the differences in materials and pricing. Finally, we look at the substantial secondary market for rare and retro shirts.

#FootballShirts #FootballCulture #FootballEconomics