In this episode I want to help you clarify the problem you solve for others. Think about the nonfiction books you purchase. You get them in hopes they will help you solve a problem you have. You often think we are fulfilling desires, but it’s been well proven that our greatest and primary motivators are problems. And I’m going to help you look at some so-called desires and show how they are really problems we want to solve. Think specifically about where you spend your money, and you’ll find it’s primarily for problems you want to solve. Even with entertainment, are you fulfilling a desire, or are you solving the problem of boredom? The problem of anxiety and worry you want to escape? You’ve had a mundane day and you want some dopamine from food and video games to solve that problem? In a recent episode I gave you a list of people who are known for one thing. I’ll show you here how that one thing is a problem they solve. It’s amazing how so many of us with great offerings, fail to focus and promote what we do as the problem we solve, and from this, we miss out on what drives us and drives people to us. Drive with me a moment.

Got a comment or question about an episode? Want to ask a question about your drive? Email me. I don’t want to just talk to you here, I want to talk with you. [email protected]. 

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