390: The Psychology of the Architect with Paul Iddon

This week, I’m speaking with Paul Iddon of Agency PSI Ltd. Paul Iddon RIBA, has over 30 years of experience in construction, architecture, and marketing, having run his own architecture firm, OMI Architects, in 1992 to running a marketing agency in 2006, developing brand and engagement strategies with architects and manufacturers. Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW. In this episode, we investigate what makes architects tick, the collective value of the word "architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects. ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!