In this episode of The Weekly Walkaway Deep Dive, we explore one of the most fundamental tools in negotiation: The Flinch.

More than a reflex, the flinch is a calculated display of shock, disappointment, or surprise that unsettles your counterpart and pressures them to improve their offer.

We break down why you must always flinch, the dangers of staying poker faced, and how this tactic can be used offensively to create negotiation space and control perception.

With real world case studies, from multimillion euro deals to Netflix’s ad pricing strategy, you will learn how to apply the flinch in your own negotiations and spot when it is being used against you.

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