In this episode of the Genius Academy Podcast, we go beyond headlines about the housing crisis and dig into what really drives demand in the UK property market.

From population growth and employment hubs to regeneration zones and transport upgrades — demand is never static. Knowing where it’s growing (and why) is one of the most powerful skills a property investor can develop.

Waqas Ali shares a real-world example of how spotting early demand trends helped one investor outperform the rest of their portfolio — plus a clear action step you can take right now to assess demand in your target area.

🎧 In this episode:

•  7 key demand drivers shaping the market today
•  Real-life example: pivoting to a regeneration hotspot
•  How jobs, transport, and demographics fuel rental value
•  A smarter way to research the areas you're considering
•  Why curiosity is your best investment habit