Jeffrey Gitomer’s Little Red Book of Selling should be required reading for anyone in sales. With over 5 million copies sold worldwide, it’s one of the top sales books of all time. On today’s podcast, Jeffrey breaks down his book’s most important principles and reconstructs them for real estate professionals. Listen and learn why people buy – what actually motivates prospects to say “yes.” According to Jeffrey, this information is infinitely more important than knowing how to sell. Jeffrey also covers what agents should be asking at listing appointments, why agents shouldn’t ask for referrals, and more.
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801: The Real Estate Agent’s Little Red Book of Selling with Jeffrey Gitomer

Make more sales and earn higher commissions by learning directly from real estate's top performers! Counting more than six-million downloads from over 100 countries, Real Estate Rockstars is the industry’s most trusted, most popular podcast. With a new guest on each episode, you’ll learn from up-and-coming agents, seasoned brokers, real estate investors, and more. Robert Kiyosaki, Barbara Corcoran, and Ryan Serhant are just a few of the many notable guests who have shared their industry expertise with the Rockstar Nation. Real estate legend Aaron Amuchastegui asks the questions that matter and uncovers actionable answers–no filler and no clichés. Implement the strategies you learn listening to this bi-weekly podcast and start making more money in real estate. It’s that simple.

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Want to earn a six-figure salary working a part-time schedule? You can do it in real estate! Today’s guest, Kaila Lindsey, took five whole months off last year, and she still broke sales records. In this interview, Kaila shares how to replace prospecting with YouTube for a standard of work-life balance that simply can’t be beat. Listen and learn everything you need to know in order to succeed with content creation. In addition to video topics and tips, Kaila covers common mistakes you must avoid and explains how to target buyers and sellers in your market.

Links:
Follow Kaila Lindsey on Instagram
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
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Join the 2025 Real Estate Rockstars Mastermind!

1233: How to Earn a Six-Figure Salary on a Part-Time Schedule With Kaila Lindsey

22-year-old Isacc Lightbourn is absolutely crushing it in El Paso’s highly competitive real estate market. Not only has he closed 73 transactions as a solo agent, he’s done it without paying a dime for real estate leads. In today’s show, Isacc shares several strategies for generating free leads, including an in-depth breakdown of the formula he follows to produce viral home-tour videos with just an iPhone. Shelby and Isacc also discuss the mindset young Realtors need in order to succeed, how to get business from builders, and the best way to learn real estate fast.

Links:
Follow Isacc Lightbourn on Instagram
BoxBrownie
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

1232: This 22-Year-Old Solo Agent Closed 73 Deals! - Isacc Lightbourn

Did you know that you can make MORE money selling LESS real estate? Luxury expert Michael Altneu joins us today to explain how any agent can double or triple their income, all while closing fewer real estate deals. Michael is the vice president of Coldwell Banker Global Luxury and has nearly two decades of experience in the industry. Here, he shares what it takes to break into luxury sales, including where to find clients and how to craft a brand that attracts ultra-wealthy homeowners. Michael and Shelby also discuss the ways in which comping luxury properties differs from comping standard single-family homes, why days on market doesn’t matter in the luxury space, and more.

Links:
Follow Michael Altneu on LinkedIn
Follow Michael Altneu on Instagram
Michael Altneu’s Facebook Profile
Coldwell Banker Global Luxury
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

1231: How Any Agent Can Transition Into Luxury With Michael Altneu

Today’s guest, Glennda Baker, is known as the Queen of Real Estate Video. Her viral real estate videos have earned her a combined audience of more than one million followers on Instagram and TikTok. In this interview, she shares the simple formula she follows to create content that generates hundreds of thousands of views and brings in countless new clients. Glennda also offers advice to new real estate agents and discusses the biggest problem with the real estate industry: its extremely low barrier to entry. Other topics touched on in this episode include client appreciation, communicating value, and gaining competence.

Links:
Follow Glennda Baker on Instagram
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

1230: Glennda Baker: The Queen of Real Estate Video’s Guide to Viral Content

Yes, it’s harder to sell real estate right now, but complaining isn’t going to do you or your business any favors. On today’s podcast with Matt Chick, we dish out some tough love to agents before offering several tips for getting deals done now. Matt also outlines a simple strategy for getting sellers to sign with you on the spot. Other topics touched on in this podcast include real estate scripts, follow up, and why morning routines are a waste of time.

Links:
Follow Matt Chick on Instagram
Matt Chick's Website
Squad Up Global
Follow Matt Chick on Facebook
Follow Matt Chick on Twitter
Connect with Matt Chick on LinkedIn
Matt Chick's YouTube channel
Follow Matt Chick on TikTok
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

801: The Real Estate Agent’s Little Red Book of Selling with Jeffrey Gitomer

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