Marketing teams have prioritized acquisition-first strategies with a "growth at all costs" mindset over the past decade. But during the downturn, they'll need to shift their mindsets to focus on retention to ensure they continue to thrive in a tough economy.

In this guide from Charlie Windschill, Director of Growth Marketing at Ortto, you'll learn how to adopt a retention-first strategy and empower your marketing team with the know-how to reduce churn and drive growth, including:

• Why you need to adopt a retention-first marketing strategy
• A new framework for building a successful retention strategy
• Case studies and expert insights from marketing leaders

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