Episode 48 of The Retreadcast features an in-depth interview with Ben Rosenblum, Vice President of Strategy and Business Transformation at Bridgestone Americas. David Wilson, Publisher of Retreading Business, speaks with Ben about the comprehensive new strategy to revitalise the Bandag brand in Europe. They discuss the challenging European market, the "three-legged stool" model (Fleet, Dealer, Bridgestone), and the critical role of efficiency and dealer partnerships. Ben details the strategic move of production from Langenfeld to Poland, the integration of new tyre technologies into the retreading process, and how Bridgestone plans to re-engage fleets and dealers with a new value proposition built on digital tools like BASys, cost-per-kilometre tracking, and a complete logistics and service solution.

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