The Mixed Media Ventures Podcast

The Rise of AI-Native Companies in Digital Marketing


Listen Later

In this episode, we delve into the transformative world of AI-native companies and their profound impact on digital marketing. As artificial intelligence shifts from a supplementary tool to the core of business operations, organizations like Supernatural and Abnormal Security are leading the charge, setting new standards in efficiency, creativity, and customer engagement.

Key Highlights:

  • The Rise of AI-Native Enterprises: Understanding how companies built around AI are outperforming traditional models.

  • Supernatural's Innovative Approach: Exploring how this creative agency leverages AI to deliver faster and more effective campaigns.

  • Abnormal Security's AI-Driven Defense: Examining how behavioral AI is revolutionizing cybersecurity by preemptively identifying threats.

  • Data-Centric Cultures: Discussing the importance of data in driving decision-making and personalization in marketing strategies.

  • Future Trends: Predicting how AI will continue to shape digital marketing, from hyper-personalization to real-time customer interactions.

    Join us as we unpack these developments and provide insights into how embracing AI can position your business at the forefront of digital innovation.

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Mixed Media Ventures PodcastBy Mixed Media Ventures, LLC