Panel Charles Max Wood (twitter github Teach Me To Code Rails Summer Camp) Eric Davis (twitter github blog) Jeff Schoolcraft (twitter github blog) Discussion Businesses need a brand Easier to talk about, than to build How to name your business vs. building a brand "Real words and interesting" "Not-real words and compelling" Igor Naming Guide Dictionaries of uncommon words SEO Phonetic ambiguity Individual proprietor vs. teams Selling out, business vs. personal name Gary Vaynerchuk/Wine Library/VaynerMedia Rebranding Selling product vs. selling service Start a personal brand, grow into a company Talk to an attorney Tumble Log Give value to your customers RailsTutorial.org - Book Refactoring Redmine Redmine Tips Blogs (posts) add credibility to your brand Feeding time Open source software to build your brand through added value FasterCSV thoughtbot Rick Olson Form a business entity at least within the tax year of starting freelance work. Picks Stash Tea - Gunpowder Green, Silver Needle White (Eric) WWDC Videos 2012 (Jeff) Inspiring Words of Encouragement Podcast (Chuck) Voting (Chuck) Sunlight Labs (Eric)