The Second Phase Podcast - Brand Strategy, Personal Branding, Clarity, Confidence, & Storytelling for Female Entrepreneurs

By Robyn Graham, Brand Marketing Strategist and Personal Branding Coach

Education Business Religion & Spirituality Christianity

What's The Second Phase Podcast - Brand Strategy, Personal Branding, Clarity, Confidence, & Storytelling for Female Entrepreneurs about?

Life can be funny! We might think it’s mapped out and happening in the right order but then one day we wake up and think what has happened? This isn’t what I want to do forever! But there is a cloud of fear hanging over our heads and we aren’t sure how to be vulnerable enough to make a change. Well, listeners, I did just that and I survived! I’m here to tell you all about how I left corporate, followed my passion, changed careers, and built a brand. I’m going to share my mistakes and how I learned from them, and help you realize it is never too late to jump into the second phase and open your lives to new dreams, opportunities and lives filled with success and joy!

We will talk all things branding, life, personal development and much more!

I’m Robyn Graham, Personal Branding Expert and Photographer!

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LAST EPISODE

I'm An Intuitive, What Does...

01.14.2021

Have you been thinking you are weird? Maybe you're an intuitive personality type! Jessica Butts shares how knowing your personality type can make a significant difference in how you approach life, relationships, and business. Jessica uses her Front Seat Life ...

The Second Phase Podcast - Brand Strategy, Personal Branding, Clarity, Confidence, & Storytelling for Female Entrepreneurs episodes:

01.14.2021 I'm An Intuitive, What Does That Mean for Life and Business? Have you been thinking you are weird? Maybe you're an intuitive personality type! Jessica Butts shares how knowing your personality type can make a significant difference in how you approach life, relationships, and business. Jessica uses her Front Seat Life ...
01.11.2021 Life Lessons Learned from 2020 and How to Apply them for 2021 For all of us, 2020 was a year of trials, challenges, loss, chaos, and overwhelm, but there were so many opportunities to embrace life lessons. As I look back and recap what I learned as I moved through one of ...
01.07.2021 How To Start a Business for The Second Phase - Get Curious Unique Skill Sets Lead to Success in The Second Phase. It’s about discovering needs and being willing to divorce our sense of identity from what we do for a living. To find your second career, get curious. Evaluate your skill ...
01.04.2021 How to Create a Consistent Monthly Revenue Stream with a Membership How to build a membership program for consistent monthly income. Keep it simple The key to creating a membership is to keep it simple. She created a few announcements and a handful of posts and then launched. When keeping things ...
12.28.2020 How to Overcome Procrastination and Build a Solid Foundation for a Successful Brand The Strategies You Need to Overcome Procrastination, Fear, and Self-Doubt so that You Can Build a Solid Foundation for Brand Success. Remember that self-doubt and fear are the strongest chain links to holding the anchor of procrastination. So how can ...
12.21.2020 How to Find Self-Compassion in a World of Self-Judgment Self-compassion means being warm, kind, and giving yourself grace. Have you ever felt like a sheet being tossed to and fro in the dryer? A lack of self-compassion and clarity can leave us feeling that way. Swish, shush, swish, and ...
12.17.2020 Job Security. It's Time Leave Your Comfort Zone and Start Your Second Phase. Opportunity is Calling. Maybe Entrepreneurship is the only way to find it job security. Are you unhappy in your job or laid off, entrepreneurship is a great place to find job security for the future. Start now, your second phase is waiting for ...
12.14.2020 The Importance of Setting Intentions and Being intentional in Life and Business Setting Intentions, Or Not, Can Be a Deal Breaker For Achieving Goals for Business and Life Success Anything is possible if you set intentions or live with intention. Some of the areas in life and business that we can be ...
12.10.2020 How to Start an Online Business and Market it By Being a Podcast Guest As an Entrepreneur, You Have to Know How to Start an Online Business. Once the Business is Built, You Need to Market it. The Easiest Way to Reach a Large Audience is To Do Podcast Interviews. But First, You Need ...
12.07.2020 How to Pitch to Media Outlets for Free PR & How to Live by Your Values and Follow Your Calling As a Business Owner, It's Important to Know How to Pitch to Media Outlets, but Even More Important to Adhere to Your Faith and Values as a Personal Brand 5 Tips on How to Pitch to Media Outlets The Ethics ...
12.03.2020 How to Create a Personal Brand for a Network Marketing Company Representative Are You Curious About Creating a Personal Brand as a Network Marketing Company Representative? Network marketing companies are a gateway into entrepreneurship. The most successful representatives have created personal brands. Your personal brand is the perception others have of you, ...
12.02.2020 Rebranding? Here's How to Successfully Pivot Your Personal Brand I recently did a presentation on personal branding and discovering clarity, confidence, and connection for your brand. One of the questions I received was "Do you have recommendations on how to pivot or rebrand successfully?". My response was that you ...
11.27.2020 Gratitude Makes Everything Better for Life and Business “Gratitude turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity...it makes sense of our past, brings peace for today, and creates a vision for tomorrow.” That is a quote from ...
11.23.2020 The 5 Health Hacks You Need to Implement Now To Stay Healthy When you stay healthy, you are more productive and your personal brand achieves more success and life overall is better. Staying Healthy as an entrepreneur, especially when you are a mom, can be challenging! But Abbie shares five health hacks ...
11.19.2020 How to Use the Enneagram for Personal Brand and Life Success The Enneagram is a personality assessment but instead of looking at your behaviors, it looks at your motivations. It allows us to see our strengths and our weaknesses. The focus of the Enneagram is on why you do what you ...
11.16.2020 Instagram Tips to Help Create a Personal Brand that Attracts Clients Online Why should entrepreneurs use Instagram to build a personal brand? Because you can build relationships much faster on Instagram than on other platforms. In this episode, Allison Scholes, an Instagram Clarity Coach shares Instagram Tips that will help you create ...
11.12.2020 How to Create an Elevator Pitch & a Bonus Personal Brand Strategy Session Learn How to Create Your Elevator Pitch and Hear an Example of a Personal Brand Strategy Session for a Multi-Passionate Entrepreneur Brand strategy. It is the cornerstone of building a brand and business whether you are a small company, corporation, ...
11.09.2020 How to Journal for Success Using Strategy and Mindset as an Entrepreneur Struggling to book clients? It could be that you aren't using strategy alongside mindset. Kim Trathen shares how to journal for success with a focus on both strategy and mindset. Change your mindset and success will come, but only if ...
11.05.2020 From Homeless to Entrepreneur. She built two businesses under one personal brand by following her values. Karen Peterson is a multi-passionate woman who went from homeless to entrepreneur and created a personal brand on the foundation of service. Karen established Women of Harmony, Inc. (W.O.H.) for the purpose of mentoring, empowering, and engaging all women to ...
11.02.2020 A Personal Brand is Many Things, but Differentiation is the Key A few things define what a personal brand is, but differentiation is key. There are 6 ways to differentiate your brand & business for success. Your personal brand is several things combined but differentiation is at the top of the ...
10.29.2020 The 4 Step Framework You Need to Make More Money Online Being an influencer isn’t about the followers, likes, and shares on Instagram. It’s about solving a problem for the community that knows, likes, and trusts you. In other words, if you are building an audience that engages with you, you ...
10.26.2020 What Happens if You Can't Work Tomorrow? Implement These Six Systems to Keep Your Business Safe and Thriving with Shannon Baker, the Sexy Systems Expert Are you overwhelmed with finding time to get all of the things done in your life and business? Maybe you’ve heard about all of these fancy systems and processes but don’t know where or how to begin using them. If ...
10.19.2020 Have You Heard About This Secret Weapon for Building an Email List for Successful Email Marketing? Building an email list can be cumbersome. Lead magnets are great, but they don’t always drive traffic the way you want them to. Are you tired of asking people to subscribe to your email list? Linda Sidhu shares her secret ...
10.15.2020 Getting Found on Google Means Getting More Clients - Use these 6 Strategies for Successful SEO to Make Your Website Work For You Getting found on Google helps bring people, that are already looking for the solutions you offer, to your website. Are the thoughts of SEO and Google Analytics overwhelming you? Or, are you working day in and day out to drive ...
10.12.2020 The Hidden Realities of Breast Cancer. How Dana Donofree of Ana Ono is Advocating for Breast Cancer Patients and Sharing The Facts You Need to Know Every intimate garment does not fit every woman, especially after breast cancer. Dana Donofree experienced this first-hand. She started her entrepreneurial journey to not only design a beautiful bra that fit her post-mastectomy but to empower other women to find ...
10.08.2020 Voting! You May Not Like The Choices, But Voting Is A Privilege And Responsibility! Who are you going to vote for? A lot of people have really strong opinions about the candidates and everyone else who supports them. In this episode, I dive into Voting and the drama, the fact that it's not just ...
10.05.2020 Your Fashion Should be on Brand, on Trend and have a Modern Flare to Help Attract Your Ideal Clients Do you ever stand in your closet and think, or say, I have nothing to wear? I do, all the time! And it really isn’t about not having anything to wear because there are plenty of clothes, it’s about what ...
10.01.2020 Everything You Need to Know to Make Your Idea a Reality and Bring a Product to Market Are you like me? I have so many ideas (including a product or two) swirling around in my head that sometimes I even overwhelm myself. Nicole DeLarzac has twenty plus years of marketing experience, primarily in the product industry. Today ...
09.28.2020 How You Can Optimize Your Life and Business Through Gut Health and the Abundance Mindset What do gut health and mindset have in common? Both hold the power for a more positive, successful, purposeful life. Chelsea's physical healing was directly in correlation to her emotional and spiritual healing. It was a systematic shift from fear ...
09.24.2020 The Five Questions About Niching Down that Will Transform Your Business I am often asked about niching down and so I thought I’d address the most frequently asked questions that I receive. The five questions are: Why do I need a niche? What if I’m multi-passionate? How do I Decide on ...
09.21.2020 The Kids Have Flown the Nest, Now What? How this Entrepreneur Built a Business to Help Women Find a Fulfilling Second Phase as an Empty Nester with Jodi Silverman Jodi Silverman built her business on helping women discover themselves after becoming an empty nester. She helps them find strength to dare on by creating little new normals! Jodi left her company and joined a network marketing company. This led ...
09.17.2020 How This One Little Thing Called Improv Can Cure Self-Doubt, Teach You to Listen, Decrease Anxiety and Improve Your Life and Business with Ralph Andracchio Improv is a powerful tool and has benefits both professionally and personally. The benefits of improv are deep and wide. It teaches trust, leadership and listening skills, storytelling, builds confidence for public speaking, and so much more. Improv has also ...
09.14.2020 Is Imposter Syndrome Keeping You Stuck in a Place of Inaction and Fear? Know the Symptoms and Overcome It to Achieve Success! Imposter syndrome, you’ve heard of it, right? People who suffer with imposter syndrome live with the belief that they are fraudulent, that they aren’t good enough, smart enough, talented enough and shouldn’t be doing what they are doing. That they ...
09.10.2020 Struggling to Book Clients? Start Converting Leads to Sales Using this Strategy with Emi Kirschner Converting leads to sales doesn't have to be hard or spammy! Are you ready to learn the most effective, genuine and authentic ways to sell? In this episode, In this episode Emi Kirshner teaches us how to increase sales by ...
09.07.2020 Is The Virtual Business World Intimating You? Here’s How To Embrace It And Create A Higher Playbook For Your Brand In The Virtual World With Julia Armet Julia believes every human is a leader. Anyone can find success virtually if they show up and share. Julia describes leadership as the ability to pull from the power within and exercise the ownership of who you are and what ...
09.03.2020 How to Make LinkedIn a Powerhouse for Building Genuine Relationships and Getting More Clients n the early 2000’s LinkedIn was a professional networking platform, but over the years it has evolved into a mega platform where you can network and build relationships that are sustainable. LinkedIn is a place to harness your profile and ...
08.24.2020 Are You Wasting Time and Money with Your Marketing Efforts? If You Don't Have a Brand You Have Nothing to Market! Do you feel like you are wasting time and money on your marketing efforts? If yes, it is probably time you start investing in building a brand. A brand is how you create a story around your business and infuse ...
08.22.2020 Stop the Hustle Mindset! Are You Tired of Showing Up Everywhere for Everyone and Getting No Where in Your Business? It's Time to Focus on What Matters! Here's How! The Hustle Mindset doesn't pay off. Success comes from speaking directly to your audience and providing value from a place of service. The more you give the more you are blessed. You can't give too much away to grow a ...
08.20.2020 Tired of Doing the Same Thing Over and Over? It Might be Time to Streamline Your Business! Brian Caporicci Shares Strategies for Streamlining and Process Mapping. Having processes in place could mean you can spend more time on your business for creating more revenue, or it could mean having more time to spend on yourself and with your family. Being able to enjoy the fruits of ...
08.13.2020 You Don't Have All the Answers! You Need to Stop, Look and Listen to Find Peace Through God's Plan for Your Life! Life can be very overwhelming and we don't have all the answers. But, if we stop, look and listen, we can find our purpose and God's plan for our lives and businesses. Julie Hale Maschhoff has had a remarkable life ...
08.10.2020 Stress! Everyone Has It But No One Loves It! How to Decrease it and Prevent Burnout with Carlee Meyers Stress shows up differently for each of us, but most commonly it presents as irritability. It can also show up as depression and anxiety. There are also physical signs, such as headaches, migraines, stomach aches, heart attacks. We waste a ...
08.06.2020 It's Time to Take Action! How This Entrepreneur Followed Her Passion, Took Action on a Vision and is Empowering Others Through Her Non-Profit Mentorship Program Passion leads to vision. Action, even on a small vision, can have a huge impact. Likewise, it takes confidence to take action. It’s often necessary to push fear aside. Doing so leads to positive action and inspiring results. There is ...
08.03.2020 Ready to Create an Online Course? What You Need to Know for a Successful Launch! Launching an online course can be intimidating to say the least. It doesn’t have to be though. Denice Whiteley recently stopped by The Second Phase Podcast to share great insight on how to plan, create a process, and share the ...
07.30.2020 Are You Overwhelmed And Want More Balance In Your Life? The Secret To Finding It? Identify Your Core Values And Apply Them To Life And Business! “Your intuition already follows your values system you just might not realize it yet. By understanding what is driving you, it allows you to remain curious through the process and explore all those silly, little, weird, crazy ideas.” ~ Deanna ...
07.27.2020 Stop Right There! Before You Go Any Further You Need To Know That To Be Great in Life You Need to Build Relationships, Personally and Professionally! As entrepreneurs it is important to build genuine relationships. Having likeminded people in your network is critical for growth, building the know like and trust factor and achieving and sustaining success. "Our life moves at the speed of our relationship" ...
07.23.2020 How To Get Guest Spots On Podcasts (FREE PR!) – Follow This Road Map! Want to be a guest on podcasts? Of course you do, it's free PR and the easiest way to get your message out to the masses. But how do you pitch a podcast host? And, what do you need to ...
07.20.2020 Ready to stand out from your competition? Secrets to building brand credibility and increasing your bottom line, revealed! Are you wondering how to stand out from your competition, build brand credibility with your audience and increase your bottom line? In this episode we talk about using your website and logo as advantages in your business. Your SEO will ...
07.16.2020 Make Money Faster! VIDEO Is the Key to Having a Lucrative Business and Making More Impact! Want to make more money faster? This interview has all the answers! Aberdeen Research reported that businesses that use video grow revenue 49% faster. The evergreen lifespan of video is 4 years. That's 4 years worth of opportunity to grow ...
07.13.2020 Prejudice is Still a Threat! Questions about Racism You’ve Always Wanted to Ask But Were Afraid To, a Panel Discussion For my 50th Episode I chose to to get vulnerable and ask the questions I've always been afraid to ask about African Americans, prejudice and racism. In this uncomfortable but powerful conversation you'll hear about personal experiences with prejudice and ...
07.09.2020 How this Dr. Created a Successful Business and Got Tons of Followers All Around Losing Weight without Dieting! “Get rid of the scale! Your scale can’t measure your self-worth!” – Dr. Nina When people have underlying concerns with anxiety, depression, relationships, etc. they turn to food for comfort. When they gain weight they think they need to diet. ...

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