Building brands just got harder. But in this episode, I'll show you why it's not rocket science.

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Harry Clarkson-Bennett, the SEO Director at The Telegraph in the UK and the creator of the Leadership in SEO Substack. Together, they discuss the challenges and strategies for building a brand in the post-AI era.

The conversation covers a wide range of topics, including the importance of understanding your audience, the evolving role of SEO and backlinks, and the impact of AI on content visibility.

Harry also shares insights into the internal workings of a major publisher and the competitive landscape of digital PR.

⏰ Timestamps

• 00:00 – Intro
• 00:14 – Building a Brand in the Post-AI World
• 00:44 – Creating Demand for Your Brand
• 08:25 – SEO Strategies & Backlinks in AI
• 19:22 – Spam and SEO Tactics
• 27:29 – The Role of Big Publishers in Digital PR
• 36:25 – Impact of News on SEO & PR Strategies
• 39:59 – Inside the Operations of a Major Publisher

🔗 Some Links for You

• Harry Clarkson-Bennett on LinkedIn
• Leadership in SEO Substack
• Harry's article: Build a Brand With SEO Post-AI
• Try BuzzStream ListIQ