In this episode Charlie Gilkey takes a dive into his book, The Small Business Lifecycle. Unlike other business books that focus solely on marketing and sales, The Small Business Lifecycle discusses how to grow your business through different lifecycles. This book is unique in that it offers entrepreneurs and small business owner real challenges, opportunities, and inconvenient truths about running a small business.About Charlie Gilkey:“I founded and run a website called Productive Flourishing which is about helping creative people take their ideas and make something good happen in the world. It’s not so much for the dreamer; it’s for the inspired doer. Before starting Productive Flourishing I was simultaneously completing my PhD in Philosophy which I am still working on and I was an Army Joint Force Military Logistics coordinator.I’m a business coach and worked with a range of people who would come to me trying to do things that they were either told to do or read about that were inappropriate for their business. I found that it was just too early for that particular business lifecycle for them to be focused on that particular thing. This book came from speeches where I would try to help entrepreneurs and small business owners really figure out where they were so they could take the appropriate next steps. And it eventually folded into a book where I added more to it. So the inspiration was largely based on observation and the amount of pain that people were in just because they were doing the wrong things at the wrong time.” – Charlie GilkeyFor a detailed summary of The Small Business Lifecycle according to Charlie Gilkey CLICK HERERelated Books:Profit First by Mike MichalowiczThe Risk Driven Business Model by Serguei NetessineStartup Mixology by Frank GruberFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: small business owners, entrepreneurship, business growth, sales cycle, starting a business, books for small business, running a business, grow your business