The Small Business Smart Marketing Podcast: Small Business | Marketing | Coaching | Cadu Medina

The Small Business Smart Marketing Podcast: Small Business | Marketing | Coaching | Cadu Medina episodes:

• 05.05.2020

  SBSM69 – COVID-19 Thriving and rising above with Rachel Peters from Easeful Living Community

  Rachel is the founder of the Easeful Living Community, a Certified Health Coach and Yoga Teacher. She guides our local and national community towards greater daily ease through the integration and application of ancient wisdom. She believes the current times...

  
• 04.17.2020

  SBSM68 – COVID-19 Thriving and rising above with Margo Christensen from Ponderosa Hotel Management Services

  Margo Christensen is Vice President of Marketing for Ponderosa Hotel Management Services, LLC overseeing marketing, advertising, public relations, corporate sponsorships and social media. Margo began her career with PHMS in 1997 as Director of Sales in Flagstaff. She became General...

  
• 04.16.2020

  SBSM67 – COVID-19 Thriving and rising above with Dr. Bob Carlisi from Carlisi Restorative Dental

  Dr. Bob Carlisi has been serving patients in the Prescott area for 25 years. He is versed in all areas of dental care including treating dental emergency toothaches, including root canals, removal of teeth, crowns, bridges, implant surgery and restoration...

  
• 04.16.2020

  SBSM66 – COVID-19 Thriving and rising above with Keith Mantegna from Two Mamas Gourmet Pizzeria

  In keeping with the original Two Mama’s tradition, and following Two Mama’s Gourmet Style Recipes, two Arizona sisters and Mama’s, too, married two Chicago born guys with a flair for cooking, all with the crazy desire to one day operate...

  
• 04.16.2020

  SBSM65 – COVID-19 Thriving and rising above with Trevor Phillips from Park Plaza Liquor and Deli

  Trevor Phillips is the owner of Park Plaza Liquor and Deli, located at 402 West Goodwin Street, Prescott, AZ. Once you set foot in the store, you’ll know you’re somewhere special. In the store, you’ll find an unmatched selection of...

  
• 04.16.2020

  SBSM64 – COVID-19 Thriving and rising above with Jeff and Jen Herbert from Superstition Meadery

  Jeff and Jen Herbert are the owners of Superstition Meadery. They are located in Prescott AZ at the historic Burmeister Building on the Courthouse Square. They’ve been making award winning mead and hard cider since 2011. If you are curious...

  
• 04.10.2020

  SBSM63 – COVID-19 Thriving and rising above with Ken Lain from Watters Garden Center

  Watters Family Garden Center dates back to the 1950′s when Harold & Lorna Watters moved to Prescott with plans for a landscape business. With the family station wagon, a borrowed trailer and a few tools, the family was in business....

  
• 04.10.2020

  SBSM62 – COVID-19 Thriving and rising above with Charles Matheus from Rocketfeather.com & GenuineWonder.com

  Charles is a life long educator and local thought leader in relationships, parenting, and team management. He’s been part of several start-up businesses and programs in the educational and nonprofit realms, including Cornell Outdoor Education, the Launch Pad Teen Center,...

  
• 04.09.2020

  SBSM61 – COVID-19 Thriving and rising above with Skyler Reeves from Vivili Hospitality Group

  Skyler is an experienced hospitality owner and operator of The Barley Hound, Rosa’s Pizzeria, and Hawk and Hound Catering and Events. He’s been working bars, restaurants, nightclubs, and events since he was a kid and still love it! His management...

  
• 04.08.2020

  SBSM60 – COVID-19 Thriving and rising above with Cecelia Jernegan from Forest Villas Hotel

  Cecelia is the Director of Sales and Marketing at the Forest Villas Hotel in Prescott, AZ. We talked about what hotels are doing in the state and in the greater Prescott region. The new word is:  “Essential Lodgers”.  Plus, we...

  
• 04.08.2020

  SBSM59 – COVID-19 Thriving and rising above with Dr. Bryan Stimmler from North Brooklyn Dental Care

  Dr. Stimmler has dental offices in NY and TX. At North Brooklyn Dental Care, NBDC, their mission is to help patients look better, feel better, and live better. It’s a judgement-free zone. The team is made up of just a...

  
• 04.07.2020

  SBSM58 – COVID-19 Thriving and rising above with Jesse Wasil from Summit 4X4 Company

  Jesse is the Owner of Summit 4X4 Company. They are located at 402 E. Sheldon Street in Prescott. Specializing in Jeep and Toyota, they are your 1 stop shop for full custom builds, parts, accessories, repairs and maintenance. Resources mentioned...

  
• 04.07.2020

  SBSM57 – COVID-19 Thriving and rising above with Thomas Gibbs from Independent Franchise Consulting

  Thomas is a business and franchise opportunity resource expert. He’s worked with clients across the USA who are considering investing in a franchise. He has owned two franchises before and is currently closing on his third. Resources mentioned in this...

  
• 05.10.2019

  SBSM056 – David Sanchez from Mammoth Web Solutions

  David Sanchez is the founder of Mammoth Web Solutions and Life Transformation Recovery located in Prescott Valley, AZ. David is a registered nurse, who started a nonprofit to help people overcome addiction, and a web development company as a way...

  
• 05.03.2019

  SBSM055 – Adam Lean from the CFO Project

  In this episode, I spoke with Adam Lean from the CFO Project. Adam is a former accountant turned small business owner, sold his first business five years ago, and he’s passionate about helping other business owners focus on their business...

  
• 04.26.2019

  SBSM054 – Steve-O & Chayne from Blue Collar Customs

  Blue Collar Customs is a full-service, custom performance, American V-Twin motorcycle shop located in Prescott Valley, AZ. In this episode, Mike Thompson from Craf2m and I chatted with owners Chayne, a local Certified Harley mechanic of 15 years, and Steve-O,...

  
• 03.01.2019

  SBSM053 – Amanda D’Agosto from A Valley of Vitality Wellness Studio

  Amanda D’Agosto Amanda is a former RN (Registered Nurse) and LMT (Licensed Massage Therapist), and the owner of A Valley of Vitality Wellness Studio. They’re celebrating 10 years in business this May! We talked about growing her business from a...

  
• 12.19.2018

  SBSM052 – David Coyne from Visiting Angels

  His Prescott-based Angels franchise provides in-home care, respite care, senior personal care, elder care, and companion care, so that your loved ones can continue to live independently in their own homes. We talked about creating strong relationships with other local...

  
• 12.05.2018

  SBSM051 – Cindy Lee-Davies from Team West USA Realty of Prescott

  In this episode I interviewed Cindy Lee-Davies from Team West USA Realty of Prescott. Cindy is a 42-year local resident and realtor who offers a small-town service with big-city results. We talked about her 20+ year career as a realtor,...

  
• 10.26.2018

  SBSM050 – Musical Fun Show with James “Mister Jim”Schattauer

  James Schattauer, “Mister Jim,” has been inspiring children for over 30 years with his Musical Fun Show. He is a three-time Minnesota Music Award nominee and is published by the Shawnee Press. His award-winning music has been heard on Radio...

  
• 10.19.2018

  SBSM049 – Brent and Tina Birkhoff from Heart Strings Memories

  Heart Strings Memories provides family members with the peace, love, and comfort of knowing that their loved one has said everything that he/she needs to say. After a one-hour session and then an editing session, patients are provided with bound...

  
• 10.08.2018

  SBSM048 – Doug Reed and Chris Campbell from Tour Prescott

  Tour  Prescott  is  essentially  a  transportation  company  with  emphasis  on  the adventure.  From  the  great  outdoors  to  immersing  yourself  into  the  Wild  West  and  the  amazing  heritage  of  Prescott  history,  they  offer  a  totally  customizable  experience  to  their  passengers,  that  is  sure  to ...

  
• 10.03.2018

  SBSM047 – Sage Lewis, the Creature Teacher with Dancing Porcupine

  Sage is a Certified Life Coach, Animal Communicator and Hospice Consultant, Certified Tellington TTouch® Advanced Practitioner,Shamanic Practitioner, Wedding/ Funeral Officiant, Intuitive/Medium/Psychic, and a Fun Person. She is a dynamic clinician and public speaker at the local and national level and...

  
• 09.14.2018

  SBSM046 – Toy Andrews from West USA Realty of Prescott

  Toy grew up in a real estate family of three generations. When he was 10 he was reading his mothers contracts and helping her clients. 10 years ago he moved from Tennessee to Prescott, AZ. Since then Toy has fallen...

  
• 09.10.2018

  SBSM045 – Sheri Heiney from the Prescott Chamber of Commerce

  Sheri Heiney is the President & CEO of the Prescott Chamber of Commerce. Sheri hails from the Chicago area and has over 25 years of experience working with small and large businesses through the Chamber of Commerce. We talked about...

  
• 08.09.2018

  SBSM044 – Hot to Grow a Lifestyle Brand with Mike Thompson

  In this episode, I interviewed Mike Thompson. Mike is the newest addition to Craf2m’s team as a Media Producer and new business development associate. His extensive and exciting Marketing experience includes the launch of several programs for Volcom, a super...

  
• 04.14.2018

  SBSM043 – Grant Quezada and Jesse Burke from John Hancock Barbershop

  In this episode, I interviewed Grant Quezada and Jesse Burke from John Hancock Barbershop. Since February 2017, when I first interviewed Grant in episode SBSM017, Jesse came onboard and their barbershop has progressively grown. We talked about marketing, operational changes,...

  
• 08.21.2017

  SBSM042 – Brad Shorr from Straight North Digital Marketing

  Today’s episode of the Small Business Smart Marketing podcast features Brad Shorr from Straight North. These guys are a full-service digital marketing agency, and Brad brings more than 25 years of marketing, sales, and management experience to the Straight North...

  
• 08.14.2017

  SBSM041 – Sarah Rainwater from Bend Hot Yoga

  In today’s episode, I interviewed Sarah Rainwater from Bend Hot Yoga. They are a Northern Arizona yoga destination with locations in Prescott and Prescott Valley. They pretty much dominate the local market with a marketing model that matches their mantra...

  
• 07.31.2017

  SBSM040 – Stress-less Fundraising with Deb Dale and Angie Smith from Smith & Dale

  In today’s podcast, I interviewed Deb Dale and Angie Smith from Smith & Dale. Their consulting firm primarily works with nonprofits looking to raise more money, but also work with foundations and businesses helping them give away money. Deb and...

  
• 07.17.2017

  SBSM039 – Karlos Copara from Accel Branding

  In this episode, I interviewed Karlos Copara. He’s a branding expert focused on helping small businesses with their brand design, strategy and visual identity. Karlos is super passionate about transforming brands and helping business owners accelerate their business potential through...

  
• 07.10.2017

  SBSM038 – Kiwanis Graham from MommaKate’s Bows

  In this episode, I interviewed Kiwanis Graham (Mommakate) from MommaKate’s Bows – More than just bows! What started as a hobby only 5 years ago, grew into a profitable side gig, and nowadays MommaKate’s Bows has clients all over the...

  
• 07.03.2017

  SBSM037 – Arielle Pagac with Santa Theresa Tile Works

  In this episode, I interviewed Arielle Pagac from Santa Theresa Tile Works. Founded in 1986 with a desire to create large public art pieces that could be enjoyed for generations, Santa Theresa-style mosaics’ popularity grew with more projects being commissioned...

  
• 06.26.2017

  SBSM036 – How to build a For Purpose Business and thrive with Cole Hatter

  In this episode, I interviewed Cole Hatter – husband, father, entrepreneur and investor, creator of Thrive: Make Money Matter, a top-rated business conference designed to help entrepreneurs create for purpose businesses to make more money, and then make it matter....

  
• 06.20.2017

  SBSM035 – Marketing vs. Sales with Cadu Medina

  In this episode, I’ll share with you my 2-cents on the role of marketing in sales and vice-versa. What’s more important, Marketing or Sales? It’s the chicken-and-the-egg dilemma. Thank you! Thank you all for tuning in. If you enjoyed today’s...

  
• 06.19.2017

  SBSM034 – Tactical Tuesday: Marketing Funnels with Cadu Medina

  In this episode, I’m going to share with you a 3-step marketing funnel I bought into recently, that I believe to be a great example of what I mean by “Smart Marketing.” Step 1: target the right audience, step 2:...

  
• 05.29.2017

  SBSM033 – Solopreneur Growing Pains with Luke DePron

  In this episode, Luke DePron, solopreneur, Health and Fitness Coach from San Diego, California candidly shares his initial efforts and desire to expand and scale his service-based business. Like many solopreneurs, Luke is faced with a real challenge, trading his...

  
• 05.22.2017

  SBSM032 – Tactical Tuesday: Tackling Tradeshows with Cadu Medina

  Tradeshows are one of the most effective ways to attract new business and a good tactic you should be considering in your marketing mix to help grow your business and expand your reach by showcasing your products or services to...

  
• 05.15.2017

  SBSM031 – 5 Imperative Marketing Concepts Explained and Untangled with Michael White

  In this episode, Michael White, SVP and Group Account Director from Young & Rubicam, San Francisco, enlightens us with the 5 imperative marketing concepts that all businesses, large or small must understand and apply to successfully market their products or...

  
• 05.08.2017

  SBSM030 – How to grow your business and the 4 Ps of Marketing with Angus Pryor

  In this episode, Angus Pryor, from Profit Leap, invites us to critically analyze where the bulk of our business is coming from and encourages us to have strong measurement systems in place in order to have an accurate perception of...

  
• 05.01.2017

  SBSM029 – Learn how to listen to your clients with Brandon Montoya

  In this episode, Brandon Montoya, from Montoya Wealth Management, motivates us to explore new ways to communicate with our clients through our marketing to establish stronger and more significant relationships. As a financial advisor, it is imperative for Brandon to...

  
• 04.24.2017

  SBSM028 – Hone in on your target through social media with Chalease Linderman

  In this episode, Charlease Linderman, digital marketing strategist and social media specialist, reminds us of how vital it is to our business to know who our audience is, who cares about what we are saying in our messaging and who’s...

  
• 04.17.2017

  SBSM027 – Personal Brand and Content Marketing with Ken Lain

  In this episode, Ken Lain, aka “The Mountain Gardener” from Watters Garden Center, shares with us his fascinating approach to establishing his business brand with the influence of his own personal brand he passionately developed with various creative ideas and...

  
• 04.10.2017

  SBSM026 – Keynote 10 Essential Marketing Strategies for Small Businesses

  This is a keynote I gave at the Prescott Chamber of Commerce’s Business Education Workshop Series about 10 Essential Marketing Strategies for Small Businesses. Before you get to “what” you should and can do as far as your marketing goes,...

  
• 04.03.2017

  SBSM025 – The Art of Delegating Effectively with Ashlee Evans

  In this episode, Ashlee Evans from Dental Success Institute encourages us to seriously consider delegating some of our day-to-day tasks to others to effectively focus on the tasks that are most valuable to our business’s growth and future. To some...

  
• 03.27.2017

  SBSM024 – Content and Influencer Marketing with Hilary Scott

  In this episode, Hilary Scott from Halstead Wholesale Jewelry Supplies invites us to take a good hard look at how we reach, attract and retain customers through highly effective influencer and content marketing strategies. Learn how her in-house marketing team...

  
• 03.20.2017

  SBSM023 – IT: More than Support; An Asset, A Resource with Theo Soumilas

  In this episode, Theo Soumilas from Northern Arizona IT expands our knowledge and helps us possess a better understanding of IT (Information Technology) and the various opportunities for growth and efficiencies that lay hidden within the electronic data that we...

  
• 03.13.2017

  SBSM022 – Digital Marketing with Jane DeGrosseilliers from Mountain View Media

  In this episode, Jane DeGrosseilliers from Mountain View Media shares with ample knowledge and insight what her years of vast experience working in multiple branches of Marketing have taught her to successfully counsel and guide small businesses through the essentials...

  
• 03.06.2017

  SBSM021 – The Art of Reinvention with Cadu Medina and Mark Costes from the Six Figure Side Gig Podcast

  In today’s episode, I’m being interviewed by Mark Costes from the Six Figure Side Gig Podcast. We talked about my Marketing background, my immigrant story, and how and why I transitioned from a corporate marketing career to coaching marketing to...

  
• 03.06.2017

  SBSM020 – Friday Q&A Talk Series – 10 Essential Strategies for S(S)B Part 4

  In part 4 of this series of Facebook Live sessions I talk about strategy #10 = be patient! In my opinion, the hardest one to execute. But I also believe that when you run your business and life with intent,...