Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers.

Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments — also known as A/B testing.

By testing version 'A' of a webpage against version 'B,' Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers.

Surefoot's signature methodology is what it calls the "Revenue Friction Roadmap," a structured way to uncover what potential customers are thinking but not saying out loud.

While most optimization experts aim for a 20–25% bump, Brian's clients often see nearly double that impact: a 40–44% increase in sales from existing site visitors.

Even minor tweaks, Brian explained — backed by hard data — can deliver game-changing results.

On this week's episode, Brian shares actionable steps that any business owner can implement to turn more of their website visitors into loyal customers.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: Brian Schmitt, Surefoot Posted: September 29, 2025 Monday Morning Run Time: 52:45 Episode: 14.17

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