When you’re a small business owner or a solopreneur, there are so many challenges you need to face when it comes to marketing. Some of these are your budget, the kind of marketing strategy to implement, the time constraints, and even the type of agency or person you need to get on board to help you with what you need. All of this can become so … overwhelming.

Enter Dan Russell. Dan is the author of the book Snake Oil: Genuine Marketing in an Age of Cure-Alls, and he takes us back to the basics of marketing and helps us focus on the more important areas.

Get all the links and resources at www.lightbeamers.com/podcast

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