#1810 The step by step process of launching an apparel company (with $4k and zero experience)

Joining me is an entrepreneur who wanted to get into clothing—specifically undergarments.

I wonder how she can build a real business while competing with all the brands that feel intimidatingly large.

But she’s growing and recently expanded to activewear which means she’s now competing with Lululemon and NIKE and other giants.

Megan Grassell is the founder of Yellowberry which specializes in undergarments and apparel for tween girls.

Megan Grassell is the founder of Yellowberry which specializes in undergarments and apparel for tween girls.

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