The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

300: The State of Google Ads (What's Changed and What's the Same)

02.28.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:

We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.

(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP

(12:52) Limited ad status, the system flagging ads

Contact support for help, otherwise ignore if you’re getting volume.

(17:48) Perfect results are still possible, but you have to get creative

Phrase being looser sometimes means more exact match.

Phrase is sometimes like BMM or broad.

Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.

(29:00) Unlucky Accounts - can’t see a lot of search terms

Some accounts are only showing 20% of search terms. That makes it hard to do good work. 

(34:19) Impression Absolute Top Percentage

The crucial data column tells you exact where you’re at.

(41:10) Responsive ads bring volume

If you want volume, give into responsive ads.

(45:10) Weird Search Partners data 

Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.

(47:58) Opportunity cost is the biggest loss

Start a Google Ads campaign or hire a professional. There's outstanding potential. 

(51:29) Stop screwing up your Google Ads account

Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money.  We need your help! Please help us grow the show:

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