Stedman Cleveland, an ex Product Manager at Mopro, Playboy Enterprises, the Oprah Winfrey Network, and FreshRealm is creating a new sustainable model for the repurposing and reusing of clothing items via his company, Aura. The waste in the fashion industry is huge and e-commerce is only perpetuating this tremendous problem. Aura rethinks the online approach to clothing by creating a more sustainable model, placing a product's story at the center of attention rather than the brand.