The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

By Abagail Pumphrey - Business Strategist

What's The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project about?

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.

Find show notes and resources at bossproject.com/podcast

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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project episodes:

04.23.2024
841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue
What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue,...
04.18.2024
840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career
People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an...
04.16.2024
839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy
I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a...
04.11.2024
838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)
Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness! During this episode,...
04.09.2024
837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson
Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built...
04.04.2024
836: The ONLY Real Passive Income
Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in...
04.02.2024
835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss
In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those...
03.28.2024
834: How to Maintain Your Marketing in Under an Hour a Day
In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects...
03.26.2024
833: Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With
There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want...
03.21.2024
832: Digital Marketing Trends: The Rise of Faceless Marketing
Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to...
03.19.2024
831: How I Diversified from 1:1 Clients to Digital Products & Courses
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover: The Story Of The Late Lunch That Changed Everything How I Went...
03.14.2024
830: Generate $1k in the Next Two Weeks with my Pre-Sales Method
Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the...
03.12.2024
829: Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network
Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with...
03.07.2024
828: 9 Critically Important Lessons I’ve Learned from 9 Years in Business
It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was laid off from a startup — I had only been working there for...
03.05.2024
827: 4 Types of Content to Generate Consistent Leads who PAY to Join Your List
What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a...
02.29.2024
826: Answering Your Questions: Monetizing on Instagram
In today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Instagram but that doesn’t mean that it’s the only platform for you. From my perspective,...
02.27.2024
825: How I got 222 New Students & $19,698 Cash on Instagram in 6-Weeks
Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pay attention to! Every business needs visibility in order to drive new people to discover...
02.22.2024
824: Messy Sex, Finding Alignment & Doing IT Scared
There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to what’s happening in the world. There is so much anger about the state of our...
02.17.2024
823: Starting a Business with ZERO Audience
Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can...
02.14.2024
822: Design a Business That Can Run Without You
Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad things are gonna happen, it's just a fact. But you don't want your business...
02.13.2024
821: The Surprising Ways Being a “High-Achieving Woman” Impacts Our Friendships with Danielle Bayard Jackson
Danielle Bayard Jackson joins us to discuss how being a high-achieving woman impacts our platonic relationships and the art and science of conflict versus connection. Danielle has dedicated the last six years of her career to studying the latest research...
02.08.2024
820: Streamlined & Stress-Free Launches with Dolly Delong
The launch process doesn’t have to be complicated! On this episode, Lifestyle and Brand photographer, Dolly DeLong, joins us to talk about how to make launching more stress-free and streamlined, lean into facts over feelings, and create an awesome launch. Tune...
02.06.2024
819: My “I’m Done” Moment
I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel so alone. Somewhere along the way, I lost myself in my...
02.01.2024
818: The Future of Online Communities with Andy Guttormsen of Circle.so
There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with others while trying to improve themselves. They crave connection more than ever and this shift has been...
01.30.2024
817: Walking Away from 45k Followers: Lessons I’ve Learned from Starting Over on Instagram
Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about starting your Instagram page from scratch? Maybe you want to separate your brand and your personal life, or you’re...
01.25.2024
816: Leveraging Digital Products to Get More Qualified Leads
Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Getting paid at all to bring in qualified leads means that you’re...
01.20.2024
815: How I Made 6-Figures From a Digital Product I Created Once
Today I’m sharing the marketing strategy behind how I made $ 287,000 and had over 10,000 people pay to join my email list from a digital product I created just once. Many entrepreneurs only focus on nurture marketing, taking warm leads...
01.18.2024
814: Digital Products I Would NOT Create If I Were Just Getting Started
I’ve been making digital products for over eight years, and I want to see you succeed with your digital products, too! In this episode, we dig into the digital products I would not create if I were just getting started...
01.16.2024
813: Get Paid to Grow Your Email List in 2024
I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is,...
01.11.2024
812: How To Budget When My Income is Unpredictable
In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing the unpredictable tango, and you're itching for more stability in the paycheck department....
01.09.2024
811: From Freelance to Booking Celebrity Clients with Makeup Artist to the Stars, Harriet Hadfield
If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield. While working with celebrities such as Doja...
01.04.2024
810: Childhood Trauma & Finding What You Really Want
I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I...
01.02.2024
809: Leverage Where You're At To Get to Where You Want to Go
Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of you might be like, "Where am I even headed?" And you know what? That's...
12.28.2023
808: The Future of Marketing for Online Business in 2024
On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan,...
12.26.2023
807: Not Everyone Has An Internal Monologue Including My Husband
Inevitably, you’re going to encounter people who simply don’t think the same way you do. Personally, it took me a long time to understand this. I always assumed that everyone problem-solved the same way, thought the same way, and came...
12.21.2023
806: What Business Should You Start? And How I’d Do It Now
Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to start again. Which of your million-and-one ideas should...
12.14.2023
805: Going Viral for Good: From $0 to a $100M+ Brand with Jess Cervellon
Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions...
12.14.2023
804: Investing in Your Dream
As we approach the end of the year, it’s natural to reflect on what we truly want and where we would like to go next; to figure out what our plans and aspirations could potentially look like. In that spirit, I...
12.12.2023
803: Why Strangers Support You More Than The People You Actually Know
I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this slightly unsettling topic and share some advice that will make you feel empowered! I want...
12.07.2023
802: 23 Things I Learned in 2023 and Two I’ll Never Do Again
2023 has been a whirlwind! This episode is dedicated to the lessons I’ve learned and how I am going to apply them in the future. I want to give you all an opportunity to reflect on your own journey. How...
12.05.2023
801: How to Deal with Stress and Anxiety - And Still Stay Productive
During this episode, I want to dive into what it’s really like to deal with stress and anxiety while you are building a business. How do you continue to be productive? How do you build a support team and a...
11.30.2023
800: HUGE Announcement! NEW CreativeTemplateShop.com Site & Co-op Upgrades
I have been so emotional thinking about recording this episode because it is such a massive milestone! This is episode 800 of the Strategy Hour Podcast and it has had so much success. I just want to thank all of...
11.28.2023
799: Inside a Million Dollar Membership
I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of...
11.22.2023
798: 13 Critical Questions to Ask Yourself Before the End of 2023
Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considering how you can wrap up the old year and start the new year fresh. You’re...
11.21.2023
797: Massively Simplifying My Offers & BIG Changes for 2024
Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because...
11.16.2023
796: Slow on Purpose: Removing Urgency & Allowing Rest
If you were to ask me how I feel about the rest of the year, I would probably tell you something about wanting to pack it up and see you guys in January! But I’m not going to do that....
11.14.2023
795: Feeling Invisible: Building a Business Through Life’s Most Challenging Moments
Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the trajectory of my life and gave me pause to figure out how I can...
11.09.2023
794: How to See a 70% Increase in ROI with Top of Funnel Content
Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's...
11.07.2023
793: Getting Visible - Part 2: Instagram Hacks & Increasing Reach by 185% in 7-Days
To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible! I’ve also got something super tactical to help you get there. I will...
11.02.2023
792: Getting Visible - Part 1: The Required Mindset
One of the biggest things that contributes to your success is your visibility. Does your ideal audience know who you are, what you offer, and how you can uniquely solve their problem? If not, they are likely to choose someone...

What's The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project about?

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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project episodes:

841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue

840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career

839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy

838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)

837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson

836: The ONLY Real Passive Income

835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss

834: How to Maintain Your Marketing in Under an Hour a Day

833: Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With

832: Digital Marketing Trends: The Rise of Faceless Marketing

831: How I Diversified from 1:1 Clients to Digital Products & Courses

830: Generate $1k in the Next Two Weeks with my Pre-Sales Method

829: Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network

828: 9 Critically Important Lessons I’ve Learned from 9 Years in Business

827: 4 Types of Content to Generate Consistent Leads who PAY to Join Your List

826: Answering Your Questions: Monetizing on Instagram

825: How I got 222 New Students & $19,698 Cash on Instagram in 6-Weeks

824: Messy Sex, Finding Alignment & Doing IT Scared

823: Starting a Business with ZERO Audience

822: Design a Business That Can Run Without You

821: The Surprising Ways Being a “High-Achieving Woman” Impacts Our Friendships with Danielle Bayard Jackson

820: Streamlined & Stress-Free Launches with Dolly Delong

819: My “I’m Done” Moment

818: The Future of Online Communities with Andy Guttormsen of Circle.so

817: Walking Away from 45k Followers: Lessons I’ve Learned from Starting Over on Instagram

816: Leveraging Digital Products to Get More Qualified Leads

815: How I Made 6-Figures From a Digital Product I Created Once

814: Digital Products I Would NOT Create If I Were Just Getting Started

813: Get Paid to Grow Your Email List in 2024

812: How To Budget When My Income is Unpredictable

811: From Freelance to Booking Celebrity Clients with Makeup Artist to the Stars, Harriet Hadfield

810: Childhood Trauma & Finding What You Really Want

809: Leverage Where You're At To Get to Where You Want to Go

808: The Future of Marketing for Online Business in 2024

807: Not Everyone Has An Internal Monologue Including My Husband

806: What Business Should You Start? And How I’d Do It Now

805: Going Viral for Good: From $0 to a $100M+ Brand with Jess Cervellon

804: Investing in Your Dream

803: Why Strangers Support You More Than The People You Actually Know

802: 23 Things I Learned in 2023 and Two I’ll Never Do Again

801: How to Deal with Stress and Anxiety - And Still Stay Productive

800: HUGE Announcement! NEW CreativeTemplateShop.com Site & Co-op Upgrades

799: Inside a Million Dollar Membership

798: 13 Critical Questions to Ask Yourself Before the End of 2023

797: Massively Simplifying My Offers & BIG Changes for 2024

796: Slow on Purpose: Removing Urgency & Allowing Rest

795: Feeling Invisible: Building a Business Through Life’s Most Challenging Moments

794: How to See a 70% Increase in ROI with Top of Funnel Content

793: Getting Visible - Part 2: Instagram Hacks & Increasing Reach by 185% in 7-Days

792: Getting Visible - Part 1: The Required Mindset