Grace Andrews reveals the exact content strategy that helped scale one of the biggest podcasts in the world, and why most brands are thinking about social media completely wrong.
Grace Andrews is a marketing strategist and former Brand Director behind The Diary of a CEO, one of the largest podcasts in the world. In this episode, she breaks down the real blueprint for growing a brand online in 2026, from why virality is a “sugar rush,” to how the best companies think like media businesses first.
We also dive into the exact systems used to grow one of the fastest-growing shows in the world, how brands can build trust through content, and why consistency alone will cause your growth to plateau.
Grace shares:
• The content strategy that helped grow The Diary of a CEO
• Why virality is a “sugar rush” for brands
• The real formula for growth: consistency + experimentation
• How brands should think about the modern content funnel
• Why memorable minutes matter more than viral seconds
• The framework she uses to design content strategies for brands
• How to build trust and attention through long-form content