In this clip from The Herbalist Hour, Alex Williams of First Curve Apothecary joins me for an honest, grounded conversation about what it really feels like to promote your work in the herbal world. We dive into the tension between authenticity and business, why marketing often feels gross or performative, the pressure to "sell yourself," and how herbalists can share their offerings without feeding the hype, fear, or scarcity that so often drives conventional marketing.

Alex speaks candidly about learning to trust that people are "enough" as they are, navigating capitalism as a village herbalist, and finding ways to sustain a business while staying true to your values. If you've ever struggled with selling herbal products, pricing your work, or promoting yourself without feeling like you're selling your soul… this one is for you.

WATCH THE FULL INTERVIEW WITH ALEX

Learn more about Alex and his work | FirstCurveApothecary.com

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DISCLAIMER The information in this episode is for educational and entertainment purposes only. It is not intended as a substitute for advice provided by your physician or other medical professionals. Always consult a health care practitioner before using any herbal remedy or food, especially if you are nursing, pregnant, or have any medical condition.