This week we are welcoming Carrie Carella, Owner of NoRA Cupcake Company, into the Made in America spotlight!   Carrie and Ari talk about her journey into the cupcake world, how she thinks about maintaining quality control, and how business connections can help improve mass production techniques. 

Carrie also discusses how she thinks about their go to market strategy and how social media has had a big impact on their success. Experimentation, partnership, communication, and branding, are just a few things that have boosted up this cupcake shop!     Carrie Carella, Owner, NoRA Cupcake Company  NoRA's Website: https://www.noracupcake.com/ NoRA's Facebook: https://www.facebook.com/noracupcakeco NoRA's Instagram: https://www.instagram.com/noracupcakeco/?hl=en Carrie's LinkedIn: https://www.linkedin.com/in/carrie-carella-05139114/   Ari Santiago, CEO, CompassMSP Company Website: https://compassmsp.com/ Company Facebook: https://www.facebook.com/MadeinAmericaPodcast Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari Company YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/   Podcast produced by Miceli Productions: https://miceliproductions.com/